Porter's five forces
Last modified on Fri 15 Dec 2023

Porter's Five Forces analysis is a powerful framework that helps you assess the competitive forces within an industry. It provides a structured approach to understanding the dynamics and attractiveness of the market in which your product operates. Ideally, your product will be moving into an uncompetitive market.

Here’s a breakdown of competitive forces that might affect your product:

Porter’s five forces are also one of the tools from business management consulting toolkit. They will broaden your horizon when thinking about the product and make your product claims more immersed in business than simple UX best practices.

You’ll understand who else is trying to make money doing the same or similar things as you do. Speaking the “business speak” is the way to have more sway with your client.