Absolutely do use them. They’ll make your work quicker, easier, and of a higher quality.

They’re especially good at quickly kicking off your process and onboarding to a domain. You’ll be able to ask stakeholders, internal and external SMEs, and target users better questions.

Anything you input into the AI tool must be public domain knowledge. You can use mock data if that helps make the output more actionable - for instance, you can use a mock brand name.

Never enter info that’s under NDA, or you can reasonably assume the client’s competitors don’t know of it. These could be:

• Brand name or the name of the service if it still hasn’t been launched or the client has put an NDA on that collab
• Names of people working for the client
• Unique selling proposition or feature of the service
• Characteristics of a target group or some customer insights that are unique to our client
• Findings of a workshop or some other activity we did with a client

There’s a lot of advice on prompting floating around. Best practices might change as time goes buy, but it’s always good to abide by these few rules:

• Set the role AI is supposed to act as - e.g., “act as an expert product strategist”
• Provide context on the project, its goals, target audience and such (but don’t break the NDA)
• Provide examples if possible
• Ask for a specific type of output like a list, bullet points, headlines and similar
• Ask for resources for the facts that it’s providing
• Ask follow-up questions such as “Provide ten more ideas” or “expand on the item 2”

Always double check the information that AI tool provides. Sometimes your experience as a strategist will be enough. If not, you can ping your TL or do some additional desktop research.

Don’t put AI-generated outputs into the files that clients can access unless you’ve reviewed (and amended) them. Don’t mislead clients into thinking that some output was yours if you actually used some AI tool to generate it.

The best way to stay on top of AI tools developments is to follow content creators on LinkedIn posting about it. Search for posts that include “prompts,” “AI,” or “ChatGPT.” Profiles with a lot of engagement are the ones to follow.