Lean canvas
Last modified on Fri 15 Dec 2023

This is the key activity in this stage. Once you’re able to fill all the areas of the canvas, you should be able to pass the stage one gate and move to the research stage.

“Lean” comes from the concept of a lean startup – meaning you’re doing just enough to be able to market and sell the product. No bells and whistles, only the absolute core of your product’s offering. Lean canvas is here to document your assumptions and iterate through them if needed.

Canvas consists of 11 areas, you need to fill all of them with data: