You have proven that target users want this solution and that there is business value for clients. Now, we’re narrowing down our focus. What would this solution look like as a digital product?

This is the stage of the process we’re doing very often for our clients. It’s a mix of Discovery and Design Sprint, as laid out by Google. We’re not going into the details of developing and designing the product, but we want to test out its core value prop with the target users.

As with the previous two stages, there are multiple questions you need to find the answers to, and, once again, there are desired answers to these questions. Getting such answers would mean we’re ready for the last stage – planning the product development and launch.

• What would this solution look like when turned into a digital product? → We need to be able to prototype such a product rapidly and create a facade of the product that looks convincing to stakeholders.
• How appealing is such a digital product? Does it resonate with our target customers? → When interacting with the prototype, the target audience should report that the product is intuitive and that it addresses some pain points they had recently.
• What are operational and tech limitations we need to take into account? → We need to be able to identify limitations and have a clear plan of overcoming or mitigating them. Otherwise, the product isn’t feasible.