GTM canvas
Last modified on Tue 19 Dec 2023

A strong go-to-market strategy sets the stage to increase the potential to adopt your value proposition and convert a user or customer. A GTM canvas is a blueprint for aligning internal stakeholders around what you want to accomplish and what you need to consider when bringing a new product, service, or venture to market. GTM usually has two main parts: business landscape and go-to-market approach.

Business landscape

Go-to-market approach

Template of GTM canvas → FigJam