#UsersBusinessTech

Infinum Product Strategy Handbook

Build the right thing. On the first try.
1,200
unique testing participants
34
discovery workshops run
4
team members
Introduction
Hello and welcome to the Infinum Product Strategy Team! We're excited to have you join our team of creatives looking to make a positive and lasting impact through digital product development.

Let's start with a short recap of what you'll do here at Infinum. You, as a product strategist, will:

  • Identify customer needs and market opportunities
  • Assess client business and product performance
  • Facilitate workshops in the discovery phase
  • Help set product goals and objectives
  • Conduct user, market, and competitive research
  • Work with business developers, solution architects, designers & product owners, daily
This handbook will equip you with the knowledge, skills, and resources you need to succeed in this role and drive the success of Infinum's product portfolio.
Chapters
  1. Principles
  2. Way of working
    1. Using AI tools
    2. Review of deliverables
      1. TL and TD reviews
      2. Project team review
      3. Preparing deliverables
    3. Workshop satisfaction survey
    4. Project Lifecycle template
  3. Strategy
    1. Workshops
    2. Agenda
    3. Onboarding participants
    4. Moderating workshops
    5. Innovation framework
    6. Stage 1 - Strategy
      1. Key learnings
      2. Lean canvas
      3. SWOT
      4. PESTLE
      5. Porter's five forces
      6. Stakeholder interview
    7. Stage 2 - Research
      1. Key learnings
      2. Solution-market fit
      3. UX and Heuristic competitor analysis
      4. Persona
      5. User journey
    8. Stage 3 - Validation
      1. Key learnings
      2. Envisioned user journey
      3. Ask the experts
      4. Pre-mortem
      5. Lightning demo
      6. Evil and crazy 8s
      7. Sketch, vote, decide
      8. Storyboard and prototype
      9. Concept test
      10. Tech review
    9. Stage 4 - Solution
      1. Key learnings
      2. Value-effort chart
      3. User stories mapping
      4. Analytics framework
      5. Stakeholder mapping
      6. Flowchart and information architecture
      7. GTM canvas
      8. Tech limitations
    10. Workshop report
    11. Tools
      1. FigJam
      2. Video calls
  4. User research
    1. Introduction
    2. Research goals
    3. Screening, recruiting and scheduling participants
    4. Different research methods
    5. Qualitative
      1. User interviews
      2. Contextual interview & field studies
      3. Stakeholder interview
      4. Moderated usability testing
      5. Focus groups
      6. Desktop research
      7. Heuristic web analysis
      8. Heuristic mobile analysis
    6. Quantitative
      1. Unmoderated usability testing
      2. Survey
    7. Hybrid
      1. Desirability testing
      2. Card sorting
    8. Tools
      1. Prolific
      2. Useberry
      3. Typeform
    5. Start reading