Just a reminder, the last stage of the innovation process is being able to confidently say, “Such a product can be designed and developed.”

How do we get there? This stage requires pulling different experts from Infinum. We’re talking POs, solution architects, designers, and analytics experts – all of them are needed to create a feasible plan for bringing this product to market.

There are a few key questions we need answered to be able to move into the delivery phase of the project. We’re now in the hard planning mode making both strategic and tactical decisions about the product.

• What’s the minimum viable product? What’s the minimum marketable product? (And is there a difference between these two?) → MVP should really have the least amount of features, while MMP should be only a tiny bit bigger than the MVP. A huge difference between these two indicates there might be a mismatch between user needs and the product
• What are organizational and tech risks, and how do we plan to overcome them? Who needs to be involved, when, and what are their deliverables? → The client and we need to have clarity on the negative pressures on the project delivery and have a plan on how to mitigate those risks. No risks detected signals that we did something wrong during the Discovery phase.
• How do we plan to bring this product to the market? Who should be involved on both Infinum's and the client's side? → A robust and feasible plan for educating the user base, converting and retaining them that’s dipped in well-researched user needs.
• What are business and user metrics of success, and how will we track them? → A focus metric that’s clearly connected to the product’s value proposition and a logical and actionable list of supporting metrics that will help guide product development post-launch.