Key learnings
Last modified on Fri 15 Dec 2023

Remember the first gate we want to pass with this new product idea: Idea is business viable. All the activities in this stage focus on testing the idea's business viability.

In this stage, we’re mixing product and business frameworks to ensure the product’s business foundations are sound.

We’re in the hard learning and exploring mode. We’re testing the waters and trying to define the business case for the idea.

This is the list of key learnings we need to obtain and answers to these questions that would signal the idea is business viable.