Last modified on Fri 15 Dec 2023

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is an analysis technique used to assess the internal and external factors that can impact a product or organization. By conducting a SWOT analysis, you can gain valuable insights into the product’s current state and future potential.

To perform a SWOT analysis effectively, you should begin by examining the internal strengths and weaknesses of your product.

Involve client stakeholders, our internal stakeholder ans SMEs, and (potential) customers. Their perspectives and insights can provide a more comprehensive understanding of the product's SWOT areas. Seek feedback and encourage open discussions to ensure all relevant information is considered.

The add-on to SWOT is analyzing the relationships between strengths and threats, and weaknesses and opportunities. You’re looking for a way you can leverage good factors to mitigate the risks of bad factors.