Same Same but Different: Growth & Scrum
Scrum and Growth teams share the same philosophy – learn by doing to create maximum value for the customer.
Product creators can be completely unaware if their product is dead or alive unless they look deep into usability data.
What makes someone go “Shut up and take my money” and how can brands take advantage of it?
By observing users’ actions, so-called “events”, it’s possible to make data-driven decisions that can help bring more users to the app.
A/B testing allows us to run real-time experiments between multiple versions to check which one is the best based on statistics.
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