Improving UX in NutriU by Combining IoT and Mobile App Data

Combining data from multiple sources enabled us to make data-driven decisions and drive business objectives.

Kristian Jurišić

Growth Team Onboarding by the Sea

Infinum's Growth team decided to improve team cohesion by working remotely together.

Martina Tuškan Mendaš
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Matea Bogdanić

Same Same but Different: Growth & Scrum

Scrum and Growth teams share the same philosophy – learn by doing to create maximum value for the customer.

Tea Glumac

What ​​Schrödinger’s Cat Has to Do with Product Analytics

Product creators can be completely unaware if their product is dead or alive unless they look deep into usability data.

Matea Bogdanić
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Fintech Brands Use Psychology to Get Users – So Can You

What makes someone go “Shut up and take my money” and how can brands take advantage of it?

Ante Pelivan

A Google Analytics Love Affair

An (almost) love story told through the screens of digital analytics tools.

Mirna Hari
event-tracking-plans-0

Creating an Event-Tracking Plan Everyone Can Understand

By observing users’ actions, so-called “events”, it’s possible to make data-driven decisions that can help bring more users to the app.

Kristian Jurišić
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How to Make Rock-Solid Business Decisions for Your Web Project Using A/B Testing

A/B testing allows us to run real-time experiments between multiple versions to check which one is the best based on statistics.

Dario Krišković