Author

Kristian Jurišić

Product Data Analyst

Improving UX in Philips NutriU by Combining IoT and Mobile App Data

Combining data from multiple sources enabled us to make data-driven decisions and drive business objectives.

Creating an Event-Tracking Plan Everyone Can Understand

By observing users’ actions, so-called “events”, it’s possible to make data-driven decisions that can help bring more users to the app.