Product Success Metrics Can Make or Break a Digital Product
Product success metrics reveal how a digital product strategy should be adapted to engage more users and reach business goals.
Mateja Tomek
Improving UX in Philips NutriU by Combining IoT and Mobile App Data
Combining data from multiple sources enabled us to make data-driven decisions and drive business objectives.
Kristian Jurišić
Same Same but Different: Growth & Scrum
Scrum and Growth teams share the same philosophy – learn by doing to create maximum value for the customer.
Tea Glumac
What Schrödinger’s Cat Has to Do with Product Analytics
Product creators can be completely unaware if their product is dead or alive unless they look deep into usability data.
Matea Bogdanić
Fintech Brands Use Psychology to Get Users – So Can You
What makes someone go “Shut up and take my money” and how can brands take advantage of it?
Ante Pelivan
A Google Analytics Love Affair
An (almost) love story told through the screens of digital analytics tools.
Mirna Hari
Creating an Event-Tracking Plan Everyone Can Understand
By observing users’ actions, so-called “events”, it’s possible to make data-driven decisions that can help bring more users to the app.
Kristian Jurišić
How to Make Rock-Solid Business Decisions for Your Web Project Using A/B Testing
A/B testing allows us to run real-time experiments between multiple versions to check which one is the best based on statistics.
Dario Krišković