Meaningful interactions rooted in strategy & design

Meaningful interactions rooted in strategy & design

Turning promising ideas into products that shape the digital landscape

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DIGITAL PRODUCTS
WITH A PURPOSE

Developing a successful digital product goes beyond just having a good idea. It requires a strategic approach to align the product with business goals, market needs, and user expectations.

We know how to position your product for success right from the start.

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From ideas to products faster


We work together to understand what users need, find opportunities in the market, and create products that benefit both users and businesses.

01 STRATEGY

A staggering 95% of digital products fail within a year because they fail to achieve product-market fit.

Our strategy team relies on a proven process to remove roadblocks, align teams, and tackle risks upfront.


1

Strategy workshops

Align on the product vision and goals in design thinking workshops, and validate the most risky assumptions and ideas.


2

Product-market fit interviews

Validate your idea through structured interviews with target customers before a pixel of design or a line of code is created.


3

Go-to-market strategy

Build a plan for acquiring, retaining, and monetizing users while following your brand vision and mission.


4

Competitor analysis

Surpass your competitors by borrowing their winning tactics, and avoiding their costly mistakes.

STRATEGY SERVICE OUTCOMES

  • Business planning
  • Product goals
  • User personas
  • User journey
  • Value effort matrix
  • Competitive analysis report
  • Go-to-market strategy
  • Interview report

Is your ambitious product idea ready for development?

Answer these 24 essential questions to validate your digital product idea before investing in design and development.


02 UX DESIGN

Confusing naming, misplaced buttons, low-contrast elements – stop losing users due to easily resolvable issues.

UX design makes digital products easy for users to achieve their goals with minimal effort.


5

Information architecture

We ensure that menu items, content blocks, and options are laid out clearly so that users do not get lost while using your product.


6

Wireframing

To iterate fast through ideas and concepts, we design them as wireframes, without all the finalized design polish. But easy to tweak and improve.


7

Prototyping & user testing

A clickable prototype provides next-to-real feeling of using your product. This enables us to get actionable and authentic user feedback.

READ MORE ABOUT MAKING PRODUCTS USABLE

UX DESIGN SERVICE OUTCOMES

  • Wireframing
  • Information architecture
  • Accessibility
  • Interactive prototypes
  • Sitemap
  • User journey maps
  • User testing

03 UI DESIGN

Improve how users interact with your digital product by making the interface attractive and easy to use.

UI design makes using a digital product enjoyable and memorable and establishes a relationship with users.


8

Branding

Defining the logo, fonts, colors, gradients, and illustrations – elements that make up the identity of your product and company.


9

Screen design

Developing screens following the best UI practices and your company’s unique visual style. Iterated until they’re pixel perfect.


10

Interactions & motion design

Bringing your product to life with engaging interactions. Adding motion design on top for smooth transitions and experience.


11

Design system

Crafting the reusable building blocks of design that make the initial design and any following product upgrades faster.


12

Accessibility benchmarking

Making your product accessible to more than 20% of your target audience probably with impaired vision, hearing, or another disability.

UI DESIGN SERVICE OUTCOMES

  • Branding
  • Concepts
  • UI Design
  • Interactions
  • Motion
  • Design system
  • Hand-off
  • Design reviews
  • QA sessions

Trusted by these companies

Our long-standing partnership with Philips and our contribution to high app store ratings highlight our design expertise. Our team’s role in supporting Philips has been crucial in reinforcing its digital presence in the industry.

Mara is a pan-African company that offers a suite of financial products. Using Web3 blockchain technology, we helped them create Mara Wallet, a unique crypto wallet that manages assets, promotes financial literacy, and achieves greater financial freedom in Africa.

The Swiss financial services provider Vontobel offers active asset management and tailor-made investment solutions. We built apps for product lifecycle management and the distribution of reference data to exchanges, data vendors, and partners in various markets.

The leading professional services company, KPMG, partnered with us to build a digital product strategy for a number of internal work management tools. Through a series of workshops, we ideated, prototyped, and validated several digital products envisioned by the client.

Our innovative user research for VNS Health’s Command Center has revolutionized their workflow. The insights and new experience maps we provided have significantly improved their operational processes.

Telecommunications service provider A1 partnered with us to reimagine the customer experience for all their users. Based on mobile, we designed and built a modular product that fully adapts to their needs.

The world’s biggest ice hockey league approached us to help them redesign their fan engagement app. Working with the NHL, we made their Bracket Challenge platform as fast, exciting, and engaging as the playoff games themselves.

Signify is the market leader and innovator in all things lighting. We created a digital product that harnesses the full power of Signify’s cutting-edge lighting hardware.

Let’s build together

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opportunities or something else.

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