Improving UX in Philips NutriU by Combining IoT and Mobile App Data
Combining data from multiple sources enabled us to make data-driven decisions and drive business objectives.
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Same Same but Different: Growth & Scrum
Scrum and Growth teams share the same philosophy – learn by doing to create maximum value for the customer.
What Schrödinger’s Cat Has to Do with Product Analytics
Product creators can be completely unaware if their product is dead or alive unless they look deep into usability data.
Fintech Brands Use Psychology to Get Users – So Can You
What makes someone go “Shut up and take my money” and how can brands take advantage of it?
A Google Analytics Love Affair
An (almost) love story told through the screens of digital analytics tools.
Creating an Event-Tracking Plan Everyone Can Understand
By observing users’ actions, so-called “events”, it’s possible to make data-driven decisions that can help bring more users to the app.