Connecting over a million monthly users to Philips smart home appliances


We created a seamless connected experience across Philips home devices





Building on Philips
innovation legacy

Versuni is home to some of the world’s most renowned domestic appliance brands. Building on Philips’ legacy of innovation that spans 130 years and 100 countries, the company aims to foster the feeling of home through modern, sustainable solutions.

Unified experience across all smart home devices

When it comes to domestic appliances, Philips is the first choice for millions of consumers globally. However, each device type used to have a separate companion mobile app.

The idea was not only to build a single platform that allows users to connect to their home devices from anywhere but also the foundation for a future-proof digital strategy.

HomeID now offers a cross-device experience powered by a sophisticated IoT platform, which allows for easy addition of new devices from Philips’ ecosystem.

A vibrant connected community

Monthly active users1.2M
App Store rating4.8/5
Monthly recipe views5.6M

Building a superior experience starts with understanding the user

Several disjointed apps brought user segmentation and no chance for cross-sale or cross-promotion. Challenges in updating content and low user engagement meant these apps just weren’t sustainable.

We connected various appliances into a hub that helps users find tips, recipes, and other home inspiration. HomeID gathers previously divided users in one place, enabling a singular experience across all Philips home devices.

HomeID is the gateway to a connected home that allows people to interact with their devices from anywhere. It helps them find inspiration, create delicious meals, and join a rich community of amateur and professional cooks.

The HomeID platform has received multiple accolades.

Guiding principles

Scalable system architecture

Our partner was committed to building a scalable and sustainable architecture for the long run. The backend system supports multiple use cases, enabling the addition of new devices to the HomeID app at any time.

Multiple Scrum teams approach

HomeID is a textbook example of a project run by Agile methodology. For us, it marked a significant step towards fully adopting Scrum across multiple teams working on a single product.

Design decisions driven by users

We conducted regular user testing sessions to validate our design assumptions about using connected home. Each design iteration was informed by comprehensive research performed on real users.

Connected IoT appliances

The core of the backend system is built to support connected IoT devices. Users manage and control their appliances via smartphone, enabling entirely new connected experiences.

Control appliances from anywhere

Users can brew coffee without leaving their beds, turn their cooking appliances on and off, set temperature, cooking time, humidity, and keep the food warm on the go.

Infinum will ask questions and push back in order to create the best product possible. As our needs and requirements change, they’re quick to adapt and solve problems proactively.


Thousands of recipes

HomeID boasts over 3,000 recipes with detailed instructions, images, cooking time, and nutritional values. Search by difficulty, special diets, cuisines, accessories, and more. Save and write notes on individual recipes, and share meal photos with the community.

Coffee aficionados, welcome

HomeID offers a special niche for those who appreciate caffeinated beverages. Users can discover coffee recipes, barista tips, and new inspiration for brewing exquisite hot drinks.

Personalized feed

The app continuously learns from user behavior and recommends the content based on their preferences. Powered by machine learning algorithms, the app’s recommendation engine gets better with each use.

Intuitive filtering makes finding a recipe quick and easy

“Alexa, fry some chips”

Busy hands? Interact with your AirFryer through voice assistants such as Alexa.

Powerful from the ground up

Orchestrating seamless experiences at scale requires a content management system that’s robust yet easy to use. Behind the scenes, HomeID is powered by a tailor-made IoT system catering to a global community.

The system supports multiple roles such as Community Manager, Ingredient Manager and Nutritionist, and allows for localizing recipes, scheduling push notifications and more.

Original mouth-watering imagery produced by Flavorific

Food photography plays a major role in enticing users to try out new recipes. Our sister company Flavorific created a vast library of mouth-watering images for HomeID users.

Next case

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