Process
How to Get Started with Accessibility Testing
From the tools for reviewing the state of your product to writing test cases – here’s our quick guide on how to get started with accessibility testing.
Stela Cvijanović
Meaningful interactions rooted in strategy & design
Meaningful interactions rooted in strategy & design
DIGITAL PRODUCTS
WITH A PURPOSE
Developing a successful digital product goes beyond just having a good idea. It requires a strategic approach to align the product with business goals, market needs, and user expectations.
We know how to position your product for success right from the start.
From ideas to products faster
We work together to understand what users need, find opportunities in the market, and create products that benefit both users and businesses.
01 STRATEGY
A staggering 95% of startups fail within a year because they fail to achieve product-market fit. We’ll begin with a deep discovery of user needs.
Our strategy team relies on a proven process to remove roadblocks, align teams, and tackle risks upfront.
1
Strategy workshops
Align on the product vision and goals in design thinking workshops, and validate the most risky assumptions and ideas.
2
Product-market fit interviews
Validate your idea through structured interviews with target customers before a pixel of design or a line of code is created.
3
Go-to-market strategy
Build a plan for acquiring, retaining, and monetizing users while following your brand vision and mission.
4
Competitor analysis
Surpass your competitors by borrowing their winning tactics, and avoiding their costly mistakes.
STRATEGY SERVICE OUTCOMES
Is your ambitious product idea ready for development?
Answer these 24 essential questions to validate your digital product idea before investing in design and development.
02 UX DESIGN
Confusing naming, misplaced buttons, low-contrast elements – stop losing users due to easily resolvable issues. Our proven UX practices and user testing ensure digital products run smoothly and keep users coming back.
UX design makes digital products easy for users to achieve their goals with minimal effort.
5
Information architecture
We ensure that menu items, content blocks, and options are laid out clearly so that users do not get lost while using your product.
6
Wireframing
To iterate fast through ideas and concepts, we design them as wireframes, without all the finalized design polish. But easy to tweak and improve.
7
Prototyping & user testing
A clickable prototype provides next-to-real feeling of using your product. This enables us to get actionable and authentic user feedback.
READ MORE ABOUT MAKING PRODUCTS USABLE
Design
8 Best Practices for Designing Accessible Products
Make your digital product user-friendly for all types of users by incorporating the four main principles of accessible design through eight practices.
Ana Valjak
UX DESIGN SERVICE OUTCOMES
03 UI DESIGN
Improve how users interact with your digital product by making the interface attractive and easy to use, resulting in increased user satisfaction and product performance.
UI design makes using a digital product enjoyable and memorable and establishes a relationship with users.
8
Branding
Defining the logo, fonts, colors, gradients, and illustrations – elements that make up the identity of your product and company.
9
Screen design
Developing screens following the best UI practices and your company’s unique visual style. Iterated until they’re pixel perfect.
10
Interactions & motion design
Bringing your product to life with engaging interactions. Adding motion design on top for smooth transitions and experience.
11
Design system
Crafting the reusable building blocks of design that make the initial design and any following product upgrades faster.
12
Accessibility benchmarking
Making your product accessible to more than 20% of your target audience probably with impaired vision, hearing, or another disability.
UI DESIGN SERVICE OUTCOMES
Trusted by these companies
Our long-standing partnership with Philips and our contribution to high app store ratings highlight our design expertise. Our team’s role in supporting Philips has been crucial in reinforcing its digital presence in the industry.
Mara is a pan-African company that offers a suite of financial products. Using Web3 blockchain technology, we helped them create Mara Wallet, a unique crypto wallet that manages assets, promotes financial literacy, and achieves greater financial freedom in Africa.
The Swiss financial services provider Vontobel offers active asset management and tailor-made investment solutions. We built apps for product lifecycle management and the distribution of reference data to exchanges, data vendors, and partners in various markets.
The leading professional services company, KPMG, partnered with us to build a digital product strategy for a number of internal work management tools. Through a series of workshops, we ideated, prototyped, and validated several digital products envisioned by the client.
Our innovative user research for VNS Health’s Command Center has revolutionized their workflow. The insights and new experience maps we provided have significantly improved their operational processes.
Telecommunications service provider A1 partnered with us to reimagine the customer experience for all their users. Based on mobile, we designed and built a modular product that fully adapts to their needs.
The world’s biggest ice hockey league approached us to help them redesign their fan engagement app. Working with the NHL, we made their Bracket Challenge platform as fast, exciting, and engaging as the playoff games themselves.
Signify is the market leader and innovator in all things lighting. We created a digital product that harnesses the full power of Signify’s cutting-edge lighting hardware.
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