Meaningful interactions rooted in digital product design and strategy
Turning promising ideas into products that shape the digital landscape
DIGITAL PRODUCTS
WITH PURPOSE
Developing a successful digital product goes beyond having a promising idea. It requires a strategic approach to align the product with business goals, market needs, and user expectations.
We know how to position your product for success right from the start.
What is digital product design and strategy?
At Infinum, we’re your partner in planning and designing successful digital products that build brand loyalty and serve your business goals.
We combine user-focused design (UX/UI) with a strategic product roadmap to ensure the product is functional, visually appealing, successful, and competitive. From the very first strategy meeting all the way to launch day, our team strikes a balance between creativity and research, and helps businesses reach new markets and levels of success.
From ideas to products faster
We collaborate to understand user needs, identify market opportunities, and create products that drive business growth.
Is your idea ready to become an effective digital product?
Validate your product idea by answering 24 questions before investing in design and development.
01 STRATEGY
A shocking 95% of digital products fail in the first year due to the lack of product-market fit.
Our strategy team relies on a proven process to remove roadblocks, align teams, and minimize risk.
1
Digital strategy workshops
Align on the product vision and goals in design thinking workshops.
2
Product-market fit interviews
Validate assumptions through structured interviews with target customers.
3
Go-to-market strategy
Build a plan for acquiring, retaining, and monetizing users in line with the brand vision and mission.
4
Competitor analysis
Surpass competitors by borrowing their winning tactics and avoiding costly mistakes.
02 UX DESIGN
Confusing naming, misplaced buttons, low-contrast elements – stop losing users over easily resolvable issues.
UX design enables users to achieve their goals with minimal effort or frustration. To achieve this balance, we concentrate on learning and understanding user needs and behaviors to pave the way for intuitive design and easy-to-navigate user interfaces.
5
Information architecture
Strategic organization of menu items, content blocks, and options to ensure an intuitive UX.
6
Wireframing
We design ideas and concepts as wireframes, making them easy to iterate through.
7
Prototyping & user testing
Getting actionable feedback using a clickable prototype that resembles a finished product.
03 UI DESIGN
Improve product engagement by making the user interface visually appealing and easy to use.
Great UI design makes using a digital product enjoyable. It also builds trust, establishes a relationship with users, and ensures a seamless, efficient interaction that encourages user satisfaction.
8
Branding
Defining the elements that make up the identity of your product and company.
9
Screen design
Developing and iterating screens according to the best UI practices.
10
Interactions & motion design
Bringing digital products to life with engaging interactions.
11
Design system
Establishing the building blocks of design that make future product upgrades faster.
12
Accessibility benchmarking
Making products usable to +20% of users with disabilities like impaired vision, hearing, etc.
ACCESSIBILITY
THAT DELIVERS
Leave no user behind
Reach more customers, enhance your brand image, and fulfill compliance with accessible design & development practices.
READ MORE ABOUT MAKING PRODUCTS USABLE
Moving beyond the design process
From strategy to UX/UI design, we’ve brought your team’s vision to life while also ensuring market viability. From there, Infinum’s project team is ready to move forward with building your digital product or service—whether that’s mobile apps or custom IoT solutions.
Connecting over a million monthly users to Philips smart home appliances
We created a seamless connected experience across Philips home devices
Smart sustainable living enabled by a powerful AI solution
Leveraging machine learning to make a home smart.
The largest online conference platform for scientists
Promoting science and accelerating knowledge-sharing on a global level.
Retail execution tool used by winning brands
A seamless user experience that takes retail execution to the next level.
Trusted by these companies
Learn About Product Strategy for Free
Since Infinum’s early days, we’ve focused on innovation through creativity and solving problems through responsive, functional, and creative design. We’re not just in it for the praise, but because we genuinely love what we do. That’s why we give away a ton of our libraries, tools, and design assets for anyone to use, as well as share our experience through Infinum Handbooks.
Take a look at our product strategy handbook.
Why partner with Infinum
1
Our excellence is proven
With over 18 years of experience, our highly skilled in-house design and product management team has delivered highly successful product launches for global brands.
2
We are a one-stop shop
Designing a digital product takes a collaborative and innovative approach. By partnering with us, you’ll have access to a whole team of design and strategy experts.
3
We are highly rated
The quality of our products and services have consistently been recognized by our clients with strong testimonials and generous feedback.
4
We prioritize security
We utilize the highest standards of security in every digital product build, and employ the most advanced security protocols to keep your data safe.
5
We are truly Agile
Using the principles of Agile software development, our team will hand over the first working prototype within just a few weeks and all without sacrificing quality.
6
We work collaboratively
Each project team includes product designers, QAs, and various experts from both sides, fostering a real spirit of teamwork.
Let’s build together
Start a conversation about new business
opportunities and transform your vision into reality.
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