What Schrödinger’s Cat Has to Do with Product Analytics
Product creators can be completely unaware if their product is dead or alive unless they look deep into usability data.
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Fintech Brands Use Psychology to Get Users – So Can You
What makes someone go “Shut up and take my money” and how can brands take advantage of it?
A Google Analytics Love Affair
An (almost) love story told through the screens of digital analytics tools.
Creating an Event-Tracking Plan Everyone Can Understand
By observing users’ actions, so-called “events”, it’s possible to make data-driven decisions that can help bring more users to the app.