Dashboard app turns AI-powered bike camera into a smart safety system
ALPS ALPINE EU
We built an award-winning IoT solution for safer cycling.
SERVICES
UX DESIGN
UI DESIGN
USER TESTING
PROTOTYPING
MOBILE DEVELOPMENT
QUALITY ASSURANCE
PROJECT INFO
Cyclist safety is stuck in the slow lane
Cities are cluttered with traffic, and bicycles can reach speeds of up to 45 kilometers per hour. It’s a dangerous combination that puts cyclists’ lives at risk, yet the industry lags behind in safety innovations.
Alps Alpine Europe is a world-renowned manufacturer of high-quality automotive electronics, committed to applying its innovative strength to raise comfort and safety for cyclists.
Advancing safety standards with technology
Alps Alpine Europe sought Infinum to design and develop a companion app for their state-of-the-art bicycle camera.
Called Ride Safety System, this smart solution features a rear camera that transmits a live feed of the road to a smartphone mounted on the bike’s handlebars. It’s the first AI-powered bicycle system that recognizes potential dangers and continuously informs the rider of what is happening behind them.
Award-winning product design
Among hundreds of innovative solutions in the bicycle and future mobility industry, Ride Safety System won the prestigious Eurobike Award 2023 at the largest bike event in Europe.
Extending cyclists’ senses
The Ride Safety System gives cyclists eyes in the back of their heads. This intelligent system lets them monitor the traffic behind them without turning around — for greater safety and fewer accidents.
Complex functionalities behind a compact interface
Virtual rear-view mirror
The rapid data transmission between the camera and the app makes the lag invisible to the human eye, resulting in a continuous, real-time rear view.
AI-powered danger detection
A machine learning algorithm detects dangerous traffic situations and warns the rider through visual alerts on the screen.
Smart rear LED light
For maximum visibility, the system features a tail light and an automatic brake light function that signals when the bike is slowing down or stopping.
Automatic accident capture
In the event of an accident, the system automatically records and stores crash footage, including the moments leading up to it.
Virtual rear-view mirror
The rapid data transmission between the camera and the app makes the lag invisible to the human eye, resulting in a continuous, real-time rear view.
AI-powered danger detection
A machine learning algorithm detects dangerous traffic situations and warns the rider through visual alerts on the screen.
Smart rear LED light
For maximum visibility, the system features a tail light and an automatic brake light function that signals when the bike is slowing down or stopping.
Automatic accident capture
In the event of an accident, the system automatically records and stores crash footage, including the moments leading up to it.
Superior user experience starts with a smooth onboarding
A simple onboarding experience was driven by user testing. We achieved a seamless flow by guiding users through the camera-app pairing process that features multiple educational videos.
Secure pairing process
The credentials for connecting the camera to the app are securely exchanged through a QR code. This direct visual method prevents potential hacker attacks that can occur with over-the-air (OTA) transfers of credentials.
Infinum’s expertise in IoT and B2C product design was crucial for the success of this project. We needed a partner who’s able to provide the best user experience and bring that premium brand feel into the product design.
JAWAD ZEIN
MARKETING LEAD, ALPS ALPINE EUROPE
THE ROAD AHEAD
Transforming the industry in tandem
Teams at Alps Alpine Europe and Infinum continue the effort of making cycling safer and smarter. Future plans include enriching the rider’s dashboard, community building, and gamification to further improve the user experience.