UI and UX design services


Building digital products that impress your customers with their design and usability as much as with their performance.

Strategic user interface

User experience design that boosts your brand.

Interacting with a product is more than just clicking buttons and moving through screens; it is an experience. Thoughtful design makes that experience smooth, intuitive and enjoyable, encouraging users to return with confidence and curiosity. Poor design does the opposite and creates barriers to learning and adoption. Are you looking for software development that combines exceptional and accessible UI/UX design services with high-quality engineering?

Why you need UI/UX design services

Every digital product is built to be used effectively. Clear interface (UI) design shapes what people see and touch, and strong user experience (UX) design defines how they move through your app.  When the visual layer is appealing and intuitive, and the flow is logical and intelligent, users learn faster, adopt the product more easily and connect more deeply with your brand.

what you get with good UI/UX design

Faster user adoption

Intuitive design means your users can start using your solution without spending too long learning how it works.

Reduced support and training costs

An easy-to-navigate product is easier to implement, reducing the time and resources you spend on training your team.

Meaningful engagement

Users are more likely to engage with—and continue using—a well-designed, simple interface than a complex one.

Higher conversion rates

You will get more visitors to convert into users if you offer intuitive interfaces and features.

Lower rework during development

With upfront UI/UX design, you can address navigation and usability issues before you begin product development.

Wider user base

Good UI/UX design includes accessibility, allowing more people to use your software.

Build an engaging experience within a visually pleasing interface

Infinum is a UI/UX design service company that goes the extra mile to deliver digital products with great looks and features, using our experience and AI tools. Here is what we offer:

User research & product strategy services

You cannot create a good design that provides your users with a streamlined experience without understanding their needs. We can help by using user analytics to uncover their pain points and design the right strategy for your product.

UI/UX design

A beautiful design is more than just pretty visuals. You also need to design the most intuitive workflow for users. We help them get the most out of your software by making an appealing product that places usability at the forefront.

Prototyping & usability testing

We deliver a proof of concept that brings your product to life, so you know exactly what it would look like and how it will perform. Furthermore, we use the prototype to test the solution with real users and iterate as needed.

Custom design systems

As a business, you have your own branding and visual identity that your new software solution must align with. Our designers ensure consistency in appearance, whether across two products or within new platform features.

Mobile UI/UX design services

Over the past 20 years in business, we have launched more than 1,000 applications. Each one features a user interface design that delivers an exceptional user experience and drives success.

Web app UI/UX design services

Whether it is a dashboard with an aesthetically pleasing layout or a learning platform designed for high engagement, we ensure that your product makes your users’ journey simple and enjoyable.

Our strategy and UI/UX design services

Your digital product is, roughly explained, a set of features encased in a design that appeals to your audience.

But how do you choose which features are crucial to include in your solutions? And how do you ensure users intuitively use them? Digital product strategy and design are separate services, key steps in our development process that help you answer these pain points and make sure your solution matches your customers’ needs. Most importantly, these are not just “on paper” exercises. We conduct in-depth strategy workshops and interviews to zero in on what your users need. As a result of our refined, purpose-driven design practices, your solution is more than just beautiful. It is competitive, intuitive, and accessible…

The UI/UX design process we follow

At Infinum, we have created a process that has been refined over the years. It is built on the principle that “Well begun is half-done.” We focus on developing the right strategy to ensure your product is well-positioned for success from the start.

01 Strategy

1

Digital strategy workshops

Understanding your goals and the vision for your product, so we can help you achieve it.

2

Product-market fit interviews

Speaking to target audiences to validate our assumptions and align with their needs.

3

Go-to-market strategy

Defining a proactive plan to help you acquire and retain customers, so you can get a strong return on your investment.

4

Competitor analysis

Learning from your competitors’ successes and mistakes to improve your outcomes.

Business planning
Product goals
User personas
User journey
Competitive analysis report
Go-to-market strategy
Interview report
Value-effort matrix

02 UX DESIGN

A good user experience relies on helping the user achieve what they want with minimal friction. The less effort and frustration they have to go through, the more they appreciate your product.

5

Information architecture

Finding the best way to organize the components of the UI so they match the users’ expectations.

6

Wireframing

Focusing on structure and user journeys first for rapid iteration and early validation before moving into polished UI work.

7

Prototyping & user testing

Creating an interactive prototype that can be tested to assess whether the user journey is flawless.

8

Accessibility benchmarking

Ensuring that the product is usable by those with disabilities, including impaired vision and hearing.

Wireframing
Information architecture
Accessibility
Interactive prototypes
Sitemap
User journey maps
User testing

03 UI Design

The UI of your product is what creates that great first impression. It also reinforces your brand identity. Through consistency and clarity, we help you build recognition and trust with your users and give them a great experience.

9

Branding

Bringing together all the elements that are a part of your brand identity, including logos, color schemes, and fonts.

10

Screen design

Iterating through the layout of each screen to end up with the most perfect version as per UI best practices.

11

Interactions & motion design

Creating dynamic elements and click events in your digital product to make it more engaging to look at and use.

12

Design system

Creating reusable UI components and design rules to keep the interface consistent across new feature designs and builds.

Branding
Concepts
UI Design
Interactions
Motion
Design system
Hand-off
Design reviews
QA sessions

Moving beyond strategy and design

Once your vision is refined and market-ready, we roll up our sleeves to build it. See how we’ve done it for global leaders.

Developing your digital product

Designing the UI and UX of a digital product is the beginning of the greater design and development process. Here is how we build your solution:

01 discover

Research and strategize to plan a feasible product

02 ideate

Create the perfect solution on paper

03 Validate & test

Develop a prototype to test and iterate upon

04 BUILD

Create a high-quality application that works for you

05 support

Implement your solution for a smooth launch and deployment

Why choose Infinum for your UI/UX design?

1

20 years of delivering great products

We have delivered more than 1,000 digital products for businesses ranging from startups to Fortune 500 companies.

2

400+ experts on the team

Once your product is designed and planned, our large team of developers can build it using the right technology for you.

3

Trusted by clients

Our role is to support our clients and their business goals; we proactively offer advice to help them achieve key objectives. The quality of our products and services is recognized by our clients with strong testimonials and generous feedback.

4

AI-enhanced product delivery

We strategically implement AI into our processes to empower our designers and developers to deliver better results for you.

5

Design to maintenance and monitoring

As an end-to-end design and development agency, we don’t just design exceptional software; we also build it and maintain it for you.

6

An Agile-focused approach

We work light and fast, giving you a working prototype in a matter of weeks, and helping you launch your product into the market quickly.

7

Security built into the design

We have a three-layered approach to architecture: Certified security (ISO/IEC 27001 and ISO 9001 certifications, and SOC 2 attestation), cybersecurity services, and the application of real-world testing insights to the products we build.

Behind the screens:
Our engineering services

Custom mobile app development

Looking for Android or IOS apps? Perhaps you want to leverage both through cross-platform app development? We can help you deliver reliable performance wrapped in a well-designed interface.

Custom web app development

Our enterprise web app service includes both front-end and back-end development. We deliver user-friendly platforms backed by a powerful infrastructure, as well as cloud-native applications.

AI and data engineering

Looking to optimize operations and make your data work for you? We can help you develop powerful data & agentic solutions that automate your team’s work, enabling better, faster results in less time.

Custom IoT solutions

We’ve built IoT solutions for home devices, mobility, healthcare, smart living, and tech, designing systems that perform reliably, stay secure, and scale as you grow. Regardless of your industry, we bring your vision to life and ensure it stands the test of time.

Enterprise platform development

Do you need a powerful platform customized for your business? We can tailor one for you and integrate it seamlessly with your existing systems. We will also update your legacy platform with our code refactoring and modernization services.

Cybersecurity

We help you keep your applications, network, and systems safe with our cybersecurity services. These include building secure products (SSDLC), as well as penetration testing, red teaming, social engineering tests, governance, risk and compliance, and more.

Ready to create your next digital product? Let’s design the future together

At Infinum, we’re passionate about helping businesses succeed with exceptional digital product design services. Let’s bring your vision to life with a user-focused design that delivers results.

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