Interactive installations fueling strategic insights
SAMSUNG CONNECTED LIVING
An in-store experience that uses a mix of product content and illustrated videos to guide retail customers.
SERVICES
STRATEGY
DESIGN
DEVELOPMENT
CONTENT
PROJECT INFO
Challenge
Despite rapid market growth, many consumers still find the idea of “smart homes” difficult to adopt. In an effort to educate consumers, Samsung invited us to create an interactive kiosk that could be tested as a communication platform in stores across the U.S.
Solution
An in-store experience that uses a mix of product content and illustrated videos to guide retail customers through three key acts, finally guiding the user to a sales representative.
Outcome
The kiosks were installed in six retail locations and gathered engagement metrics to inform Samsung’s next steps in their communication strategy.
Together with their retail partners, Samsung continuously works to educate consumers on the benefits of connected products.
Testing new directions
Despite the rapid growth in the smart home market, a large portion of consumers still find that “smart homes” is something difficult to get started with.
As part of a discovery project to validate different types of communication with consumers, we were invited to create an interactive kiosk to be tested in retail locations across the U.S.
The goal of the project was to link together four product categories: Home Entertainment, Home Appliances, Smart Home, and Mobile Computing, into one coherent and delightful experience.
Easy as 1..2..3..!
The solution was a retail experience that uses a mix of product content and illustrated videos to guide retail customers in three key acts.
The kiosk features a 16″ touchscreen with a connected 55″ QLED 4K TV. The unit was designed to be both freestanding and placed as an endcap in an aisle.
1. Attract
By using eye-catching and bold statements, the fixture commands attention in a busy store environment
2. Engage
Derived from the Samsung brand guidelines, we created a family of illustrated characters that star in eight animated shorts. Each short tells a story about how connected products can ease everyday life.
3. Direct
On the Android-based touch screen, consumers can select a product category to explore and trigger the corresponding animated shorts on the big screen. Upon video completion, the consumer is directed to continue exploring or to contact a sales representative for further guidance.
Collaborators: Steffie Padmos, David Schagerström, Tiffany Davenport, Studio Takt
This project was led by Your Majesty, Amsterdam’s award-winning creative agency that became part of Infinum in 2025. The original case study can be read here.
