Branding and launching an environment-first financial product
raise green
Working with an environment-first financial product on its branding and digital platform ahead of a launch, and a few successful rounds of investment.
SERVICES
BRAND EXPRESSION
BRAND STRATEGY
VISUAL IDENTITY
GO TO MARKET STRATEGY
PROJECT INFO
Challenge
Raise Green helps make investing in these solar projects accessible for everyone in local communities. We were tasked with creating a stand-out brand identity and developing a go-to-market strategy.
Solution
Harnesses Raise Green’s focus on enabling action, not just talk, we designed a brand identity that was both intelligent and credible, yet had a down-to-earth, community feel.
Outcomes
After launching the pilot of their investment platform, Raise Green was selected to join ABN AMRO & Techstars Future of Finance Accelerator in 2021. The brand assisted Raise Green in successfully raising $1.2M in 2023 and another $1M in 2023 for climate investment.
Raise Green partners with local leaders to initiate solar projects in their communities, making investment in these projects accessible for everyone. We were tasked with creating a brand identity that sets them apart and developing their go-to-market strategy.
An identity designed to provoke action
Despite an increase in public discourse around sustainability, tangible measures against climate change remain stagnant. Raise Green is created with a sheer focus on enabling action, not talk. To capture this energy, we developed a brand statement that guided the design process:
We’re done talking. If you want “change,” start here.
Giving FinTech an inclusive twist
The Raise Green brand demonstrates intelligence and credibility through direct messaging in combination with an energetic aesthetic. The identity presents investment outcomes such as numbers, quotes, and photographs in a clear and down-to-earth manner, making the brand feel community-based and accessible.
Everyone on the team was kind, creative, and talented. At each step of our interaction, we were blown away by the consideration and craftsmanship.
Matt Moroney
COO & Co-founder, Raise Green
Going to market with confidence
In parallel to developing the brand identity, we conducted market and consumer research to establish Raise Green’s go-to-market strategy. The plan outlined:
1
Raise Green’s unique product advantages
2
The areas where Raise Green can competitively thrive
3
The customer niches that Raise Green can best resonate with
4
The positioning and communication plans for the two sides of their platform
This project was led by Your Majesty, Amsterdam’s award-winning creative agency that became part of Infinum in 2025. The original case study can be read here.
