Bringing culture-defining fashion brands into the Metaverse
ALTAVA GROUP
An immersive experience with a new brand, app, and online shop, enabling the trade of fashion-forward NFTs through interoperable technology.
SERVICES
BRAND EXPRESSION
BRAND STRATEGY
VISUAL IDENTITY
GO-TO-MARKET STRATEGY
CONTENT & ASSET PRODUCTION
PROJECT INFO
Challenge
Singapore-based tech company ALTAVA reached out to us to rebrand, launch, and drive the growth of its emerging mobile styling game.
Solution
Our research revealed that games provide a safe space for users to explore who they are and manifest who they want to be. This insight guided the strategic positioning of the ALTAVA game ‘Worlds of You’, encouraging users to discover, curate, and play.
Outcome
ALTAVA debuted in the digital heartland with a new app, brand, and later an online shop. There, users can participate in the future of commerce with the opportunity to buy, trade, and resell fashion-forward NFTs through interoperable technology.
As the lines between our digital and real lives continue to converge, there’s a growing opportunity for fashion and freedom of expression in the metaverse.
Singapore-based tech company ALTAVA reached out to launch and drive the growth of its emerging business.
The project included rebranding the business, ALTAVA GROUP, and developing the brand identity and launch strategy for its mobile styling game, ALTAVA.
A mobile game for playful self-expression
Our research revealed something not commonly associated with gaming.
More than a distraction, games provide a safe space where people can explore who they are and manifest who they want to become.
With the strategic positioning of Worlds of You, users are encouraged to discover, curate, and play. Not just with their style but more broadly with their identity.
Providing access to the future of fashion
In advance of ALTAVA’s launch in SEA, we created a market-specific survey that uncovered four barriers to entry for consumers.
To overcome them, we recommended the marketing communication pillars:
- Lead with the access ALTAVA offers to the fashion world
- Highlight ALTAVA’s fashion credibility
- Demonstrate ALTAVA’s social influence
- Prove how easy it is to get involved in ALTAVA’s enhanced reality
The result?
The launch market proposition:
ALTAVA, where you’ll find fashion’s future.
Bringing ALTAVA to life
ALTAVA debuted in the digital heartland with a new app and brand.
There are agencies with impressive track records and those whose strategic brilliance is reflected in their thought leadership. But a few agencies possess all this and were also early participants in the metaverse, particularly in the newly intertwined worlds of fashion and gaming.
DEBRA LANGLEY
PARTNER,
LYRA VENTURES
Democratising luxury digital fashion
As an extension of ALTAVA, we worked with ALTAVA GROUP to launch its online shop: ALTAVA Market.
There, visitors can participate in the future of commerce with the opportunity to buy, trade, and resell fashion-forward NFTs like the Balmain X Barbie and the Balmain x Dogpound collection.
These pieces can move freely between virtual worlds with interoperable technology, including ALTAVA.
This project was led by Your Majesty, Amsterdam’s award-winning creative agency that became part of Infinum in 2025. The original case study can be read here.
