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Keep It Clean: Project Folder Organization Template


Designers like to work in a creative mess and that’s totally fine when you work as a one-man band (“badum tish”). If we add a client, a developer, the client’s developer, a second designer, a project manager, and other stakeholders, things must be well defined and organized.

Single platform project

What you see here is the main structure for any project. ALT goes hereMain structure for single platform project

Start with this. Create an empty folder structure as a template and use it for every project. Single platform project means that you have either a Mobile app or Website only.

In case you were wondering what’s inside every folder – this is a detailed view. ALT goes hereDetailed main project structure

Whaaat? Well, there is no need to have all these folders if you don’t do a full design process on the project. I know that you zoomed in on your smartphone. The image is long so you can easily download it as one image. Yup, Right click it → Save Image As... but first go to the desktop computer. Below, I will focus on each folder individually to reduce your cognitive load.


Used by PM’s and designers mostly, from time to time developers also contribute here. Resources folderResources folder

Identity – the client’s visual identity (with all licenses and legal stuff).
Photos – used for designers proposal photos and final photos that are used in production.
Project Manager’s documentation – PM (or whoever is responsible for the project) keeps all technical documents and other important files for the project here.


This folder is mostly UX designers zone. Research folder a.k.a. UX zoneResearch folder a.k.a. UX zone

Discovery workshop – consists of preparation for and the outcomes of the workshop.
User research – contains all insights about users. Here you can place a Quantitative data folder (where we usually place statistical data) and other folders depending on which method you use.
Personas – can have one or multiple folders. If you create proto-personas and you additionally validate personas with real data from research (you should do this), then you will have Proto personas and Final personas folders.
Customer journey – storyboard and/or customer journey mapping is placed here (all artifacts from the workshop with the client and cleaned version of the same thing – usually translated to digital).
Mood board – I divided this folder into two types of mood boards – functionalities and visuals.


Folder also known as a designers’ island only. Design folder – a creative messDesign folder – a creative mess No one should go here except people with the word Designer included in their title. Keep here all source files from magical Concept design, abstract IA, grey and ugly Wireframes, gorgeous UI design and super smooth Animations.

We keep design files in Abstract or Figma. It is mandatory to export files to the project folder every few weeks. Folders should contain the latest source files — .sketch or .fig in our case.


If this folder is not empty then good for you (and for the project). Testing folderTesting folder

Keep all things necessary for the testing here, whether it’s usability testing, visual appeal testing or other. This is one of the most important parts of the project – design validation with real users.


In far far history (2-3 years ago) this was the place where developers searched for their assets. Export folderExport folder

Today when it comes to design/developer collaboration we use Zeplin or Figma. Export folder is usually used for the app icon and promo store graphics. If you need to export some assets that can’t be exported easily from Zeplin (or any similar collaboration tool), use this folder.


As a designer you always have to present something to someone. Yup, deal with it. Presentations folderPresentations folder

Store every presentation that you have here (for the internal team or for the client).


Back in the days when Zeplin or Figma didn’t exist, we exported screens into Screenshots folder. Screenshots folderScreenshots folder

We still use it for rare occasions when the client needs an export in .pdf or .png.

Multiple platform project

Setup of a folder with multiple platforms (Mobile app and Website or other platforms) for the same project is easy when you know all the things above. Project folder with multiple platformsProject folder with multiple platforms

General resources – general visual identity, brand book, fonts, etc. goes here.
General research – If you have global research, keep it here. Instead I use Research folder in the specific platform because data might be platform specific.


This is how a folder looks like when you have Android and iOS apps. Mobile app folder detailsMobile app folder details Just make separate files or folders in Design, Export and Screenshots folders.


Should I keep responsive design all in one file, you might ask? Nope. Responsive Website folder detailsResponsive Website folder details Separate the mobile design from desktop and store them in the Design folder.

What about Design Sprints?

Well, in our case they are also part of the Research folder. Just create a new one named Design Sprints and add sprints by numbers. Responsive Website folder detailsResearch with Design Sprints

In Design folder create Design_Sprints.sketch or in Figma or similar, and add pages Sprint 1, Sprint 2,… Sprint N.

When you are done with the sprint feature, copy–paste it to the final design file. Something like they do it at the Microsoft Outlook team.

Final_final_v05a words

This type of folder structure is good for our type of agency work. We have months or years-long projects and sometimes we don’t fill all folders with data. But this guide keeps us all on the same page. Do you have any suggestions or different experiences how you keep the project folder organized? Feel free to send us your thoughts on

Here is the folder template to make your life little easier and keep those folders clean and tidy :)

Author of this post, Emanuel Miličević, also designed the cover image.