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Transforming the Purchasing Experience

Ebook Retail Transformation Technology

Research & discovery

Valuable digital experiences are born from a deep understanding of your target audience and business objectives. Through our collaborative research and discovery process, we first clarify your vision and then test it with real-world users. 


Each project is unique, and we treat it that way from the very beginning. After gaining a complete understanding of your goals, we break the project down into actionable objectives. This is the foundation for creating a flawless user experience.

All stakeholders aboard

From the product manager and logistics executive to the VP of Marketing and CEO, all relevant stakeholders should contribute to the creation of a digital product to ensure success. For the same reason, we at Infinum assemble a multidisciplinary team at the outset of all our projects. This includes UX researchers, UI designers, engineers, quality assurance professionals and business experts.

Human-centered approach

Users are at the center of every discovery workshop we run—but oftentimes stakeholders don’t have enough knowledge of their audience to speak on their behalf. We take time to gain insight into your target market so we can align the project with their expectations, all while delivering maximum impact to the business.

From idea to project

For many businesses, software development is uncharted territory. If you’re a software rookie, fear not. Long before we start talking technology, we first map out user needs and business goals. This process allows us to create intuitive and meaningful digital experiences. 

While this might result in altering objectives and the scope of your digital product, it will help steer your vision in the right direction—saving you time and money in the long run.

By the end of the research and discovery process, you will have greater insight into your audience, proof-of-concept and user-tested prototypes, as well as a detailed product and integrations roadmap. This information will serve as a clear guide for the development phase.