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Accessibility as an advantage, not a compliance checkbox
Join our conversation with Rebecca Pakin, Head of Product Marketing at Accessiway, to learn why designing accessible digital products is the next competitive advantage.
episode INFO
Learn why building accessible digital products isn’t just the right thing to do — it’s also the right thing for your business.
1
Understand what digital accessibility means in practice
2
Learn why accessibility and great design aren’t competing priorities
3
Explore the most common accessibility failures in digital products
4
Find out if AI is making accessibility better or worse
5
Discover what it looks like when accessibility is embedded into company culture
Roughly 16% of the global population lives with some form of disability. Yet despite growing awareness and regulatory pressure, 95% of the world’s most-visited homepages still fail basic accessibility standards. Inaccessible digital products pose challenges not only for the billions of people living with permanent or short-term disabilities but also for anyone who finds themselves using a device in less-than-ideal conditions, such as bright sunlight.
Accessibility is often treated as a legal burden, an ethical imperative, or even a creative constraint. But done right, it can become a powerful strategic advantage. When organizations make their products and services accessible to all users, they open doors to new audiences, make a positive impact, and strengthen their brand.
Tune in to our conversation with Rebecca Pakin, Head of Product Marketing at Accessiway, to explore why inclusive design is simply good design and how accessibility can create value beyond compliance.
Rebecca Pakin
Head of Product Marketing,
ACCESSIWAY
ABOUT THE SPEAKER
Rebecca Pakin is Head of Product Marketing at Accessiway, a digital accessibility platform that helps organizations build accessible and compliant digital experiences across Europe. Working at the intersection of product, go-to-market strategy, and customer needs, Rebecca specializes in translating accessibility from a technical compliance topic into a meaningful business conversation. Before focusing on accessibility, she built her career across multiple SaaS companies, developing expertise in product marketing, positioning, and growth.
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