What Consumers Really Think About Their Smart Devices
Research reveals which smart devices consumers actually own and enjoy. Explore IoT ownership trends and satisfaction rates in our data-driven analysis.
Author
Blanka Bogdanović
Smart Connected Devices – Product and Marketing Guidelines
Our research provides actionable product development and marketing guidelines for smart devices based on user personas.
Smart Devices User Personas: Four Types of IoT Consumers
Our research reveals four distinct IoT consumer personas to help you tailor smart device development and marketing strategies for maximum market adoption.
How Consumer Lifestyle Influences IoT Adoption
Our research reveals how different lifestyles dramatically influence smart device adoption – with implications that every IoT product developer should know.
What the European Accessibility Act Means for Your Business
Learn what the EU’s game-changing accessibility directive is all about and what you can do to prepare for compliance.