Build an ugly MVP and watch your startup win
WHEN GREAT PRODUCTS BECOME THE BASELINE, BRAND BECOMES THE MOAT
Join our conversation with Amanda Gandolpho, a brand leader who has spent 15+ years building brands like Dove, Hellmann’s, Swapfiets, and Rituals, to learn what competitors can’t copy overnight.
episode INFO
Your competitors can copy your features overnight. They can’t copy the emotional connection you build with your audience.
1
Learn what a brand really is and how to build one from scratch
2
Understand which metrics actually matter when measuring brand and content performance
3
Discover how to connect with Gen Z without falling into the “cringe trap”
4
Find out what will make brands stand out in the AI-saturated world
5
Explore where AI strengthens creative work, and the ethical line Amanda refuses to cross
“Build it, and they will come” is one of the most expensive myths in business. As AI makes it easier than ever to build products, features that once felt differentiating can be replicated almost overnight.
The harder thing to build is what happens in people’s minds: the emotional connection, associations, and memories they develop around a brand. That’s why the strongest brands don’t just compete on what their product does. They work to become part of the mental shortlist people return to when they think about a category.
Amanda Gandolpho, Head of Content & Design at Rituals and a brand leader with 15+ years of experience, joined us on Delivered to unpack how to build that kind of brand.
In this episode, she shares her unique brand-building framework, explains why seeing meaningful results could take longer than you think, and makes the case for why brands need to resist the temptation to simply produce more in an AI-saturated world.
Amanada gandolpho
Head of Content & Design AT Rituals
ABOUT THE SPEAKER
Amanda Gandolpho is a marketing leader, public speaker, and storyteller with over a decade of experience spanning brand, PR, advertising, and sales. She learned the craft at Saatchi & Saatchi and DDB, and honed it at Mondelez and Unilever, where she managed the Dove and Hellmann’s brands. She later spent four years leading the brand and creative team at Swapfiets, the Dutch bike subscription company.
Today, she is Head of Content and Design at Rituals, where she oversees the creative team shaping content and design across markets and touchpoints. Throughout her career, one thing has remained constant: a passion for brands that make people’s lives easier, inspire better habits, and leave a lasting impression.
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