Build an ugly MVP and watch your startup win
aI DIDN’T KILL SAAS, IT RAISED THE BAR
Join our conversation with Tomislav Car, CEO of Productive, to learn why the SaaS-Pocalypse narrative is overblown and what this means for your strategy.
episode INFO
Learn what the SaaS-pocalypse gets wrong, and what actually puts companies at risk today.
1
Explore how AI is reshaping the SaaS landscape and how to adapt
2
Understand why so few side-project SaaS ventures make it on their own
3
Find out what it takes to be a successful leader
4
Learn how Productive built AI agents customers want to use
5
Discover the key decisions that grew Productive from 5 to 150 people
Every day, someone on LinkedIn declares SaaS dead. A shiny new coding tool drops, and the story going around is: why pay big money for software when you can just vibe code your own?
Tomislav Car, a tech entrepreneur with 20+ years of experience, isn’t buying the whole SaaS-Pocalypse narrative, at least not the way it’s usually told.
The buy-vs-build dilemma is older than AI. Enterprises have always weighed building their own tools against buying one. AI just made building faster and more accessible, even for people who can’t code. But building and maintaining your own platform still costs time, effort, and money. At the same time, SaaS companies have access to the same technology. They can ship faster, offer more functionality, and provide a better user experience. The bar goes up on both sides. The biggest threat to SaaS isn’t enterprises building custom in-house tools. It’s falling behind competitors who use AI more effectively.
Drawing on decades of industry experience, Tomislav shares lessons on how your business can survive in an AI-first world, the playbook behind Productive’s success, and what kind of leader you need to be to pull it off.
Tomislav car
CEO,
PRODUCTIVE
ABOUT THE SPEAKER
Tomislav Car is the CEO of Productive, an all-in-one platform for professional services with over 40,000 global users. He co-founded his first company, Infinum, at 19 and grew it into a 300-people agency before stepping away to focus on his current business. Tom is also a founder or investor across a range of tech companies, including Porsche Digital Croatia, CircuitMess, and Rentlio, ventures that together employ hundreds of people. A “zero to one” entrepreneur at heart, he thrives on building things from scratch and growing them, and he brings that operator’s perspective to how businesses actually run.
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