How Best Designers Use AI and Still Sleep at Night
June 10
Wednesday
06:00 PM
CET
Zagreb
Infinum Office / Strojarska 22 / 13th floor
EVENT INFO
AI is already part of the design process – research, ideation, prototyping, writing directly into Figma. Some workflows changed overnight, others we’re still figuring out.
At this edition of Infinum Talks, four designers who use AI daily – across agencies, product teams, and automotive tech – sit down to talk about what’s actually changing the most.
Which phase of design is AI genuinely moving? What happens when you try to fully delegate something to it? We’ll also touch upon team adoption, client conversations, and the question everyone’s quietly working through: when do you go straight to AI, and when does Figma still come first?
Join to hear real examples from production workflows, ask your own questions, and enjoy the networking. Stick around after for drinks and conversations that don’t have to end at 20:00.
The panel will be held in Croatian.
Speaker
Mario Šimić
Associate UX/UI Director at DEPT®
Mario is an award-winning designer who started his career as a hybrid developer and designer. Today, he continues to use this unique perspective to thrive at the intersection of technology and creativity. He directs a wide range of complex digital projects such as highly interactive websites, digital products, and even museum installations.
He is also an occasional speaker who enjoys sharing insights on industry topics when the topic is worth the hour – this is one of those times.
Ana-Maria Tomić Lategan
Product Team Lead at Sofascore
Ana-Maria has spent over a decade in design — from physical products to digital experiences used by millions of sports fans globally. After studying in Zagreb and Florence, she built a career leading multidisciplinary teams across Cape Town and Johannesburg before returning to lead the Product Design team at Sofascore.
Today, she successfully balances process and talent development with creating intuitive solutions for a global audience.
Tomislav Kolar
UX Designer at Porsche Digital
Tomislav works on the My Porsche App, where his day-to-day sits at the intersection of automotive product design, user research, and, increasingly, AI workflows. He helps product teams define, measure, and improve feature success through a more research and evidence driven design process.
Over the past few years, he’s developed a specific interest in how LLMs are changing the way designers work by synthesising information and speeding up repetitive tasks, while creating more space for critical thinking and intentional design.
Luka Perić
Principal Designer at Infinum
With 13 years in product design, Luka has worked across transportation, automotive, insurance, and healthcare with a goal of making complex solutions simple. Along the way, he’s worn many hats, co-founding Studio Bien, building and mentoring design teams, and teaching product design at the University of Zagreb.
Today, he leads design teams, helps set projects up for success, and collaborates across teams to deliver innovative solutions for clients. He is also actively driving the integration of AI into design workflows, exploring new ways of working that push the quality of what the team delivers.
Moderator
Kata Juras
Lead Designer at Infinum
Kata combines a background in Psychology with seven years of hands-on digital design experience to tackle user and business challenges across industries. Her work has spanned product discovery workshops, user research, and end-to-end UX/UI design – but her focus has shifted in recent years toward mentoring designers, leading design initiatives, and going deep on AI-driven workflows. She knows how quickly the tools change, and will bring that firsthand perspective to the conversation.
