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ZEST: framework for design leaders
Join our conversation with Joost Huver, Design Director at Your Majesty — part of Infinum, as he shares a practical framework for designers learning to lead, built on 13 years of experience.
episode INFO
Learn how to step into creative leadership without becoming the “corporate manager” you never wanted to be.
1
Explore four dimensions of creative leadership that the ZEST framework is built on
2
Learn practical ways to apply the ZEST framework in your daily work
3
Discover small leadership habits that compound into a strong creative culture
4
Find out how to hire for taste and look beyond industry awards
Most designers are trained to zoom in, to care about the craft, and to obsess over every pixel and every decision. But stepping into the leadership role demands the opposite. It asks you to zoom out. Your job isn’t just to design and execute the work anymore, but to create the conditions where others can thrive — even if they approach the work differently than you would. And no one really prepares you for that.
In this episode of Delivered, Joost Huver shares ZEST, a practical cheat sheet born from his decade-long journey from junior designer to design director. Where most leadership frameworks focus on hierarchy, process, or performance metrics, ZEST reframes it around creative energy, taste, and human connection, the elements that elevate good work into meaningful work.
If you’re a designer stepping into leadership, or already there, wondering if you’re doing it right, this conversation offers something rare: An honest reflection on 13 years of trial and error, and a practical leadership lens built from the studio floor, not the boardroom.
JOOST HUVER
DESIGN DIRECTOR,
YOUR MAJESTY –
PART OF INFINUM
ABOUT THE SPEAKER
Joost is a design director based in Amsterdam whose expertise lies in bringing digital and physical brand experiences, brand identities, immersive websites, digital products, and campaigns to life. He started his career as a designer for the digital era and has since led design projects and creative teams across advertising agencies, production houses, and design studios globally. His work has been recognized by leading institutions, including Cannes Lions, D&AD, FWA, Awwwards, Eurobest, The One Show, ADCN, Red Dot, and The Webby Awards.
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