Home to powerful ideas that move the human experience forward
THE BACKSTORY
Back in 2007, when the web was evolving from static pages to interactive experiences, three Swedish pioneers of digital design founded a company. They believed New York didn’t need another big agency. What it needed was craftsmanship.
Inspired by old tales of knights, bravery, and devotion to a higher cause, the founders named their venture Your Majesty. They imagined themselves as a modern order of creatives, fighting mediocrity instead of dragons. The name still makes people smile every time someone picks up the phone.
Craftsmanship, curiosity & creativity
From New York to Amsterdam
Long before experience design became a buzzword, Your Majesty was creating wow moments for brands like Absolut, Starbucks, The New York Times, and Netflix. In 2011, Georgios Athanassiadis and Kasper Kuijpers opened the office in Amsterdam, the creative capital of Europe and home to some of the world’s most iconic brands.
The reign continues
When the New York office was acquired in 2018, the Amsterdam office carried on the name and the legacy. With craftsmanship written into their DNA, Your Majesty grew into a creative powerhouse. By combining pleasure with usability, they’ve helped leaders like Nike, Airbnb, Spotify, Adidas, and Samsung stay ahead of culture and create a lasting impact.
Your Majesty joins Infinum
Your Majesty joined forces with Infinum in 2025. Through this strategic alliance, we’ve grown to a team of 400, combining creative vision with technical prowess to deliver exceptional brands and digital experiences.
Now, our clients get the best of both worlds — award-winning creativity and cutting-edge technology. From brand strategy and creative guidance to designing and building digital products, we help businesses reach more audiences and propel their business forward.
Our vision has always been to offer world-class creative work on the global stage. Through our partnership with Infinum, we can deliver the best of all worlds – beauty, brains, and muscle.
GEORGIOS ATHANASSIADIS
MANAGING PARTNER,
YOUR MAJESTY — PART OF INFINUM
UNITING THE CURIOUS
At Your Majesty — Part of Infinum, we believe that the future is brought closer when curious minds come together to discover what great work is all about.
OUR PROCESS
The Royal Experience
For over a decade, Your Majesty — Part of Infinum has guided ambitious brands from curiosity to clarity, helping them align who they are with where they’re going. Along the way, we’ve refined our approach into a robust, collaborative framework called The Royal Experience.
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Discovery & Concept
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Strategy & Direction
3
Production
Areas of expertise
We help organizations turn complex challenges into cohesive, magnetic brands.
Brand expression
Get brand clarity and unstuck your business. We distill brands to their essence and bring them to life through distinctive visual identities, and resonant messaging across all touchpoints.
Digital product & experience design
Whether launching a new app, reimagining an e-commerce storefront, or overhauling a customer portal, we turn vision into award-winning experiences that elevate brand perception and deliver measurable results.
Creative marketing
Make a splash and build lasting connections with your audience. We combine insight, creativity, and AI to help you turn attention into lasting impact.
Innovation strategy
Looking to apply emerging technologies but unsure where to start? Partnering with forward-looking brands, we define and validate bold ideas before investing resources in the wrong direction.