Pushing UX boundaries – Lessons from the frontline
May 14
Wednesday
06:00 PM
CET
Podgorica
M:tel Digitalna Fabrika / Vuka Karadžića 2 – 6
EVENT INFO
Lasting success in UX is built on hard-earned lessons, smart tradeoffs, and measurable results. Join the IxDA x Infinum Design Talks and learn from the experts.
Our speakers will share valuable insights from years of experience in UX, dive into the delicate tradeoff between design ideals and real-world constraints, and explore how to measure and communicate UX impact through clear, meaningful metrics.
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Speaker
Thirteen lessons over 30+ years
Kevin Richardson, PhD
Senior Director, UX and Product Management, INVIDI Technologies Corporation
Kevin is an award-winning user experience professional with a PhD in Cognitive Psychology and more than 30 years of consulting and in-house UX experience. He speaks to international audiences about UX topics that range from the tactical to the strategic. Outside of work, Kevin tempts fate, risks long-term disability, and tests his wife’s patience by racing motorcycles.
In this lecture, Kevin will:
1
Reflect on the evolution of UX, from its roots in engineering and psychology to its central role in modern design
2
Identify common, recurring challenges in the field, such as portfolio pitfalls, unclear design processes, and overlooked standards
3
Share practical insights on designing complex business software and strategies to elevate both individual careers and the UX profession
4
Provide downloadable training materials for attendees to continue learning beyond the session
Design tradeoffs – balancing perfection with reality
Ana Svalina
UX/UI Designer, Infinum
Ana is an experienced designer with over 5 years of agency experience, currently focusing on fintech projects for mobile and web apps at Infinum. She is passionate about information visualization, visual perception, and design thinking. Ana is also pursuing a PhD in graphic arts, where her research explores information visualizations in mobile app design. Outside of her design work, she is an active presenter and writer, sharing her expertise and insights on app design with the broader design community.
In this lecture, Ana will:
1
Discuss how to balance the desire for an ideal design with the reality of business goals, user needs, and technical constraints
2
Share real-world examples of common design tradeoffs and approaches for addressing them
3
Present strategies for better decision-making in design
4
Help you recognize when to settle for “good enough” rather than perfection
Quantifying the (in)visible – Measuring UX and product success
Nina Jelić
Product Strategist, Infinum
Nina is a Product Strategist from Infinum, and her day-to-day job is to help companies better understand their users and balance real user needs with business goals. With a background in psychology and growing experience in product strategy, she puts this into practice by leading user research and facilitating discovery workshops with key decision-makers.
In this lecture, Nina will:
1
Explain why measuring UX matters and why it’s essential for every UX expert
2
Break down the key types of UX metrics and show when and how to apply them effectively
3
Introduce standardized, ready-to-use scales and questionnaires to help you streamline the measurement process
4
Show how to link UX metrics to business goals through real-life project examples
