RECYCLING STARTS WITH DESIGN

Join Pia Baker, Director of Marketing at Association of Plastic Recyclers (APR), to learn why recycling starts with package design and how this can benefit your brand, your consumers, and the planet.

FEB 27

Thursday

04:00 PM GMT

11:00 AM EST

LIVE STREAM

Zoom

Listen on other podcast platforms

EVENT INFO

Learn about plastics recycling from an industry expert and help your organization become part of the solution.

Understand how plastics recycling works and why it’s important

Learn the common misconceptions about recycling

Discover why recycling starts with package design

Stay ahead of upcoming regulations

Find out ways to reduce your organization’s environmental impact

Plastic pollution has become one of the most pressing environmental challenges today. Recycling alone won’t solve the crisis – but it can turn waste into new materials, preventing billions of pounds of plastic from ending up in landfills and oceans.

Companies can help drive this change. To support a circular economy, brands should use recycled materials whenever possible and design packaging and products that are easy to recycle. Due to increasing regulatory pressures and consumer expectations, this is no longer just an environmental ideal but a business imperative. 

Join Pia Baker, Director of Marketing at an international non-profit focused exclusively on improving recycling, as she busts common recycling myths and shares free resources to help your business create recyclable packaging.

PIA BAKER
DIRECTOR OF MARKETING,
ASSOCIATION OF PLASTIC RECYCLERS

ABOUT THE SPEAKER

Pia Baker is Director of Marketing at the Association of Plastic Recyclers (APR), where she focuses on strategy and communications for APR programs to support their members and positively impact the recycling system. With 20+ years of brand experience, she previously led sustainability marketing at Nestlé Waters North America and held marketing leadership roles at Timex, Unilever, and Charles Schwab.

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