Tech brand transformation with tangible results
your.online
The brand transformation that took a growing tech company from overtly technical to aspirational, with a 20% increase in acquisition leads.
SERVICES
BRAND EXPRESSION
INSIGHTS & RESEARCH
BRAND & VISUAL IDENTITY
STRATEGY
PROJECT INFO
Challenge
Following rapid growth, Total Web Hosting Solutions’ (TWS) name and brand no longer reflected the vision for the business’s future — employees didn’t feel connected, and attracting the right talent was becoming increasingly difficult.
Solution
TWS teams align around a firm belief in unlocking new value for their customers, and their technical prowess helps make new possibilities possible. We merged these insights into a single brand positioning: Your Grounds to Build Online Possibilities. This inspired a new name, Your.Online. The transformation takes the brand from overtly technical to aspirational.
Outcomes
Using the visual metaphor of a blueprint, the identity tells the story of how Your.Online weaves together the web, while providing guidance. Thus positioning Your.Online is the ground for their teams and customers to scale their online ambitions globally. Results include a 100% increase in job applications and a 20% increase in M&A acquisition leads.
Over the past three years, Total Webhosting Solutions (TWS) has emerged as one of Europe’s leading web hosting companies, experiencing unprecedented growth and expansion.
However, this rapid growth, fueled by numerous acquisitions, brought forth a critical challenge – the existing name and brand no longer aligned with the vision of TWS’s leadership team. As a result, employees felt disconnected from the brand, and attracting top-tier talent became increasingly challenging.
To address the issues, TWS approached us to develop a new brand strategy, visual identity, and employer brand strategy to signal a new direction, increase team engagement, and drive new talent applicants.
See “possibilities” in the brand core
From workshops and conversations with managers and employees, it became clear that TWS teams align around a firm belief in unlocking new value for their customers.
Additionally, TWS’s technical prowess gives it the ability to create these new possibilities. These two insights were then merged into a single brand positioning: Your Grounds to Build Online Possibilities.
TWS is renamed to Your.Online
Over the past three years, Total Webhosting Solutions (TWS) has emerged as one of Europe’s leading web hosting companies, experiencing unprecedented growth and expansion.
However, this rapid growth, fueled by numerous acquisitions, brought forth a critical challenge – the existing name and brand no longer aligned with the vision of TWS’s leadership team. As a result, employees felt disconnected from the brand, and attracting top-tier talent became increasingly challenging.
To address the issues, TWS approached us to develop a new brand strategy, visual identity, and employer brand strategy to signal a new direction, increase team engagement, and drive new talent applicants.
Weaving the visual webs of possibilities
Our strategic learnings show that the new identity must embody the relationship between Your.Online and its subsidiaries, positioning Your.Online as the ground for their teams and customers to scale online ambitions globally.
Using the visual metaphor of a blueprint, the identity tells the story of how Your.Online weaves together the webs of online while providing guidance.
The identity is driven by a coaching nature: softly assertive, precisely directive, and always outspoken.
We were dared to be different and pushed out of our creative comfort zone. This resulted in a truly distinctive visual and brand positioning. We’re really happy and proud of the result, and more importantly, our target audience has reacted positively from the start.
Steven Hoyer
Business Development Manager, Your.Online
OUTCOMES
Increase in job
applications
100%
Increase in merger &
acquisitions leads
20%
This project was led by Your Majesty, Amsterdam’s award-winning creative agency that became part of Infinum in 2025. The original case study can be read here.
