An immersive eCommerce site that drove 200% more user traffic
ROTTEFELLA
A seamless eCommerce experience across desktop and mobile drove 200% more user traffic for the skiing and activewear brand with a Norwegian heritage.
SERVICES
BRAND EXPRESSION
INSIGHTS & STRATEGY
DESIGN
DEVELOPMENT
CONTENT
DELIVERY
PROJECT INFO
Challenge
Rottefella is a skiing and activewear brand with a Norwegian heritage. We were asked to showcase the many technical features of their new apparel collection while staying true to their outdoors legacy.
Solution
We designed and developed a scrolling narrative, mixing outdoor imagery and product photography. Garments were divided into sections, in which the user was invited to dive deeper to explore a range of features, including garment properties and finer design details.
Outcome
A seamless eCommerce experience across desktop and mobile, resulting in a 200% traffic increase to the online store and introducing Rottefella’s activewear line to an international audience.
Rottefella is a skiing and activewear brand of Norwegian heritage. For nearly a century, they have used their deep knowledge of the outdoors to develop technology for active gear.
The challenge was to showcase the many technical features of their new apparel collection while staying true to their outdoors legacy.
We developed a straightforward, scrolling narrative, mixing outdoor imagery and product photography. This highlights the many features, such as wicking, support, and possible combinations between the different garments.
Garments are divided into sections, and in each, the user is invited to dive deeper to explore a range of features, from garment properties to fine details in the designs.
Content creation
The endless combination of garments and features demanded a thoroughly planned and well-executed shoot for both digital and print collateral. This resulted in a large library of imagery, ranging from full-body shots to textile and feature closeups.
OUTCOMES
Nominated for Awwwards ‘Site of The Year’
SOTY
Traffic increase to the online store and introducing Rottefella’s active wear to an international audience
200%
This project was led by Your Majesty, Amsterdam’s award-winning creative agency that became part of Infinum in 2025. The original case study can be read here.
