Prototyping the future of made-to-measure apparel commerce
atelier munro
Based on insights from an ethnographic study, we designed an accessible and inviting M2M shopping experience for their customers.
SERVICES
PRODUCT REALIZATION
CONSUMER RESEARCH
UX STRATEGY
PLATFORM DESIGNS
CLICKABLE PROTOTYPE
PRODUCT ROADMAP & PLAN
PROJECT INFO
Challenge
Atelier Munro believes in custom, one-of-a-kind garments made exclusively for businesses and their customers. Often, however, made-to-measure (”M2M”) apparel is misconstrued as tedious and intimidating. The team asked us to design an accessible and inviting M2M shopping experience for their customers.
Solution
Based on insights from an ethnographic study, we developed a “phygital” experience. Online, through a 3D apparel configurator, customers learn about M2M garments and create their looks. In-store, they can pick up where they left off, see physical samples to finalise their look, and complete the purchase.
Outcomes
A suite of actionable and ready-to-deploy artefacts that enabled Atelier Munroe to bring the project to life independently.
The future of M2M shopping is “phygital”
Atelier Munro believes in custom, one-of-a-kind garments made exclusively for businesses and their customers. We helped research, envision, and prototype a bespoke made-to-measure (“M2M”) shopping experience.
Through an ethnographic study, interviews with users and salespeople, we found that the magic of the M2M shopping experience lies in the end-to-end personal touch.
Based on this insight, we developed a cross-platform digital experience. Through a 3D apparel configurator, customers learn about M2M apparel and create their digital look.
In-store, customers can use a tablet to pick up where they left off online, view physical samples in situ by adding the sample IDs to their look, and finalize their purchase.
An inviting, non-intimidating experience with made-to-measure
Due to inconsistent labeling and approaches to creating “personalized” apparel, made-to-measure apparel is often misconstrued as tedious and intimidating to most customers.
Our design centers around making things simple. The onboarding helps customers narrow down their choices in three steps. Learning familiar UX patterns, we make curating an M2M personal look as easy as applying Instagram filters.
Outcomes
To equip Atelier Munro with everything they need to roll out this experience independently, we provided a suite of actionable and ready-to-deploy artifacts, including:
- Research and insights database
- Customer experience map
- Clickable prototype for the entire experience
- Technical prototype of the 3D configurator
- 3D asset production pipeline documentation
- Resources and budget plan
- Product roadmap and release plan
This project was led by Your Majesty, Amsterdam’s award-winning creative agency that became part of Infinum in 2025. The original case study can be read here.
