As devices seamlessly connect and integrate into our daily lives, IoT design challenges traditional UX approaches. Creating intuitive interfaces for these interconnected ecosystems offers unique opportunities to craft engaging experiences that bridge digital and physical worlds.
IoT has revolutionized the way we interact with technology, enabling seamless connections between devices, applications, and services. As a result, UX/UI and product design have evolved, with designers striving to create engaging and personalized experiences tailored to this new paradigm.
The IoT landscape offers vast opportunities to explore innovative concepts that push the boundaries of traditional user interaction. But it also introduces new design challenges that must be addressed with care. In this article, we explore the core principles of IoT user experience design – what makes it different, what pitfalls to avoid, and how to craft intuitive and efficient IoT applications.
Overcoming IoT design challenges
Designing an IoT app is a whole different ball game compared to, for example, banking or telecommunications apps. Designers must consider not only the user, app, and cloud, but also an array of interconnected devices communicating in real-time. Navigating this intricate landscape requires thorough research, validation of design choices, and a focus on simplicity – while keeping user experience the top priority.
IoT enables more intuitive and personalized interactions by connecting devices, applications, and services. These interconnected systems can be deeply integrated into daily routines, enhancing overall user satisfaction.
To bring out the most in any IoT platform, designers need to understand both its limitations and true capabilities. A major friction point in IoT is communication delay – interaction between phones and connected devices tends to be slower than standard mobile-to-cloud interactions due to signal interference or physical distance. This is why certain actions in IoT apps can be slower, so designers must adapt the interactions to prevent damage to the UX.
Ensuring an engaging user experience
IoT enables more intuitive and personalized interactions by connecting devices, applications, and services. These interconnected systems can be deeply integrated into daily routines, enhancing overall user satisfaction.
For designers, this opens up numerous opportunities for innovative UX and UI. They can create engaging interactions between devices and mix them with the interactions in the apps, resulting in exciting experiences.
Here are a few examples of providing an engaging user experience through IoT.
Controlling devices in the user’s environment
IoT ecosystems often consist of multiple connected devices. We can visualize these devices in-app and allow users to monitor their current status. For example, controlling smart lights can be enhanced with a preview of coloured lighting in the app. With this type of interface, it becomes easier to pair, manage, and control devices.
Real-time data visualization
IoT devices often generate a vast amount of data. Designers can create intuitive and interactive dashboards that display this data in real-time, helping users make informed decisions. For example, this can be implemented for energy consumption data coming from smart home appliances.
For a deeper dive into how businesses can extract value from IoT data, check out our article on analytics and decision-making.
Context-aware interfaces
Interfaces can be adapted based on the user’s context, such as location, time, or activity. An example would be a smart thermostat that adjusts the temperature based on the user’s preferences and daily routine.
Gesture control
IoT devices can be designed to recognize specific gestures, allowing users to interact with them without physically touching the device. An example is the Google Nest Hub, which lets users control it with air gestures.
IoT technology enhances user experiences in both home and work environments. In residential settings, smart thermostats, lighting systems, and appliances create comfortable, energy-efficient living spaces. Each of these devices can have a companion app, offering endless opportunities for designing innovative new features.
IoT design translates complex functionalities into visually appealing, intuitive controls within apps. This allows users to interact with their environments in new ways, bridging the gap between the digital and physical world.
In professional environments, IoT transforms workspaces through smart lighting, HVAC systems, and occupancy sensors. These technologies can optimize energy usage and adjust environmental conditions based on real-time occupancy data, and even improve workplace efficiency by helping employees locate available meeting rooms or resources – just one example of how machine learning can optimize business processes using IoT insights.
The beauty of IoT design lies in translating these complex functionalities into visually appealing, intuitive controls within apps. This visual representation of physical systems allows users to interact with their environments in novel, engaging ways, bridging the gap between digital interfaces and the physical world.
Designing user interfaces for IoT applications
Designing user interfaces for IoT applications is a complex process that requires a strong emphasis on interaction design. That’s why drawing sequential and flow diagrams, alongside system maps, is necessary to cover all cases and create logical flows. To make sure everything is in the right order, creating prototypes is always useful. Additionally, since many devices may interact with an app, it is important to clearly communicate their statuses to give the user a clear overview and alert them if troubleshooting is needed.

Usually, the scale of most IoT apps and systems requires a comprehensive design system that addresses aspects such as usability, adaptability, and scalability. Having a system in place not only facilitates consistency but also streamlines the design process for new components and features. IoT apps are often paired with desktop dashboards, and a design system that is used for both ensures consistent UX.
One of the most exciting aspects of designing user interfaces for IoT applications is the opportunity to develop engaging UI controls that captivate users and enhance their overall experience. IoT applications often involve a diverse array of connected devices, which lets us design different digital representations of controls for each of these devices. Showing a realistic in-app preview of the look of a device has proven to be useful during our usability tests.
Prototyping and testing IoT devices and apps
Since most IoT projects are relatively large and have a long development time (more than two years), the design has to be done right from the start. Any slight change can result in additional development effort, even if it is just a small aspect of the UI. That’s why it is essential to properly research and validate before making any big design decision.
When building new IoT products, the app and device are often developed simultaneously. This approach ensures that the app adapts to the device’s unique features and, in turn, makes it easier to enhance devices with new functionalities.
Usability testing is one of the main UX techniques used to evaluate the usability of an app. In recent years, unmoderated and remote usability tests that eliminate the need for participants to travel to a physical location have become increasingly popular because of their cost-effectiveness, flexibility, and efficiency.
Nevertheless, evaluating the usability of IoT apps often calls for in-person testing. To fully assess an app’s usability, designers usually need to be able to interact with a device physically. Such tests are generally conducted in the lab where the app is under development. It’s also worth noting that during the design and development stages, IoT devices are frequently in the prototype phase, which complicates sending them to users for testing.
When developing new products, it’s not uncommon for the app and device to be created simultaneously. This collaborative approach ensures that the app adapts seamlessly to the device’s unique features. Moreover, when designers conceive an especially valuable feature for users, the device can be further enhanced to support this new functionality – often through firmware updates that extend device capabilities and ensure long-term performance.
IoT design in an increasingly connected world
The IoT landscape offers an array of opportunities for UX/UI and product designers to create engaging, context-aware, and user-centric applications. As the devices and systems we interact with become increasingly interconnected, designers need to develop innovative ways to enhance user experiences and seamlessly integrate IoT technology into our daily lives. However, this comes with its own set of challenges, which designers must address through rigorous research, validation, and usability testing.
As the IoT ecosystem continues to grow and evolve, the importance of thoughtful UX/UI and product design will only increase, making it a crucial aspect of successful IoT product development. By embracing these opportunities and addressing the associated challenges, designers can ensure their IoT applications stand out in a rapidly evolving market, delivering exceptional user experiences that cater to the needs and preferences of an increasingly connected world.
This article is adapted from our Guide to Successful IoT Implementation, where we cover the technical foundations and strategic considerations behind building modern IoT solutions. For more insights, download the full guide.