Your Majesty Breathes Fresh Air Into Skytree’s Digital Flagship

In 2014, Skytree spun out of the European Space Agency to decentralize carbon capture. Now, with Your Majesty, part of Infinum, they’ve launched a site as fresh and flexible as their CO₂ tech.

Spun out of the European Space Agency, Skytree is a science-led climate tech company on a mission to decentralize carbon capture. This tech scale-up designs and manufactures Direct Air Capture (DAC) technology to capture CO₂ from the air.

It recently launched its brand-new website in close collaboration with Your Majesty, the award-winning Dutch creative agency, now proudly part of Infinum.

Your Majesty led the strategy, design and development of Skytree’s new digital flagship that boldly positions the company as the leader in carbon removal.

The new website reflects their refreshed brand identity, created by The Brave New Now, and powerfully redefines how they communicate their technology, mission, and impact to the world.

The launch coincided with Skytree’s presence at the GreenTech 2025 conference in Amsterdam.

Built on Storyblok CMS, using Your Majesty’s beloved LEGO component system, the website allows for effortless content creation and management across touchpoints and screen sizes.

A future-facing digital platform

Skytree came to Your Majesty with a clear objective: to establish itself as the authoritative voice in the DAC industry. Their existing website lacked the structural clarity, storytelling depth, and backend flexibility to support their ambitions.

The redesign had to be more than a cosmetic update — it needed to transform how they inform, engage, and convert.

The redesign prioritized three key areas:

  • Information Architecture: Clean structure to guide diverse audience along distinct journeys.
  • Brand & UX/UI: A digital extension of the updated visual identity.
  • Backend & Workflow: Robust Storyblok CMS powered by custom templates, multilingual capabilities, and seamless Hubspot integration.
Skytree’s Stratus — Its modular Direct Air Capture machine.

“Your Majesty’s inspiring expertise in experience design, project management and exceptional teamwork are evident in our new platform. It beautifully reflects our updated brand and tells our story with clarity and conviction. This has empowered our team, streamlined our workflows, and strengthened our position as a leader in our industry.”

SHAREEN BODHA, CHIEF MARKETING OFFICER, SKYTREE