Your Majesty, Amsterdam’s award-winning creative agency, has joined Infinum. Merging imaginative vision with tech prowess, we’ve set the stage to deliver exceptional digital experiences and wow the industry.
Did anyone bring the red carpet?
We’re thrilled to announce that we’ve entered into a royal alliance. Your Majesty, Amsterdam’s award-winning creative agency, is now part of Infinum.
This strategic move brings together Your Majesty’s exceptional creative prowess and our technical expertise, creating a formidable force of 400 digital craftspeople across the globe. It’s a touch of elegance that perfectly complements what we already do – and allows us to do even more for our clients.
“We were impressed with Your Majesty’s creative credentials and recognized an opportunity for boosting both companies’ service offerings,” said Nikola Kapraljević, Infinum’s CEO.
“Over the years, we focused on the product side of things – designing and building digital products to propel businesses forward, while Your Majesty aimed to move upstream with their clients, providing creative guidance and crafting brand strategies to help them reach their audiences more effectively.”
The best of all worlds
Our freshly combined client list really reads like the guest roll at a red-carpet event: Porsche, Airbnb, Adidas, Samsung, Philips, Marriott Hotels, Netflix, and the Los Angeles Lakers are just a few of the notable names. Together, Infinum and Your Majesty will leverage a wider network and make an even stronger global impact.
Our vision has always been to offer world-class creative work on the global stage. Through our partnership with Infinum, we’re growing to 400 people and can deliver the best of all worlds – beauty, brains, and muscle.
GEORGIOS ATHANASSIADIS, MANAGING PARTNER, YOUR MAJESTY
“We’ve been punching above our weight for decades but lacked the global scale to make an enterprise-level impact,” said Georgios Athanassiadis, Managing Partner of Your Majesty, who will continue leading the Amsterdam team.
“Our vision has always been to offer world-class creative work on the global stage. Through our partnership with Infinum, we’re growing to 400 people and can deliver the best of all worlds – beauty, brains, and muscle.”
This isn’t just another tech-company acquisition. It’s a partnership between two organizations that share an obsession with crafting exceptional digital experiences. Your Majesty will keep its name and brand identity while gaining the extra muscle needed to take on bigger challenges. Meanwhile, we’re boosting our ranks with a creative powerhouse that will help us push the boundaries of innovation.
A celebration was in order
We unveiled the big news at a special event in Amsterdam. Attendees were treated to an evening that was part intellectual exploration, part networking extravaganza, and entirely memorable.
Alongside the exciting reveal, the event celebrated the launch of Your Majesty’s latest research report – The Anatomy of Hype. The keynote and accompanying panel discussion examined how hype drives culture and businesses – and what it means for 2025.
Following the discussion, attendees continued the conversation and networking into the evening, making it the perfect moment to celebrate this new chapter in our shared journey.
Our royal digital future
Partnering with Your Majesty, we’re not just expanding our team or capabilities – we’re creating a global platform for creativity, technical excellence, and groundbreaking digital experiences.
To our clients, partners, and the industry at large: get ready for something extraordinary. The digital realm is about to get a royal upgrade.