Infinum is taking the stage at Shift 2025 with fresh perspectives on digital accessibility and real-world AI innovation. Join us in Zadar as we showcase the impact of our latest initiatives.
Shift, the biggest developer conference in Southeastern Europe, is returning to Zadar from September 14 to 16. Infinum is proud to continue its tradition of contributing to the region’s leading tech event.
From past talks to on-site connections, Shift has long been a place where we share ideas, meet peers, and showcase the work that drives us forward.
Accessibility as a driver of digital success
While AI is the headline topic this year, we’re bringing another perspective that’s just as critical: accessibility. Our Accessibility Lead, Ana Šekerija, will join our client, Dino Leskur, Digital Product Manager at RBA, for a panel discussion on why accessibility in digital solutions matters far beyond regulatory compliance.
Together, they’ll explore what it means to design for everyone, and why businesses that embrace inclusivity are the ones best positioned to lead.
Around 16% of the global population lives with some form of disability, yet digital accessibility is often overlooked, effectively shutting out a huge market segment. Accessibility isn’t just the ethical choice that leads to better products for everyone – it’s smart business.
ANA ŠEKERIJA, ACCESSIBILITY LEAD, INFINUM
If you’re looking for practical answers on accessibility and guidance on building products everyone can use and love, join Ana and Dino’s panel on Day 2 at 2:20 pm, September 16.
Exclusive session on turning AI into action
As part of unveiling their new global partnership, Infobip and AWS are hosting an invite-only event alongside the conference.
At the event, our AI expert Branimir Akmadža, will present a common challenge in customer service by showcasing an AI-powered bot built on the Infobip platform. He’ll walk through this elegant solution and demonstrate how it provides practical value to businesses.
Following the presentation, the event will open into a workshop and networking session, offering a space to explore the potential of combining AWS and Infobip technologies and to exchange ideas on future digital solutions.
Don’t be a stranger
Alongside Ana and Branimir, the Infinum team at Shift will also include our CCO Josip Bišćan, Partnership Director Željko Plesac, and Client Managers Katarina Skelin Leko and Uroš Krstić.
Whether you’d like to talk shop, explore potential collaborations, or just grab a drink, don’t hesitate to reach out on LinkedIn or catch us at the venue.
We’re looking forward to connecting. See you in Zadar!