With the European Accessibility Act coming into force in 2025, companies face an imperative to make their digital products accessible. Infinum is offering a free audit to help organizations assess and enhance their website’s compliance with accessibility standards.
Digital accessibility affects us all – from the billions with disabilities to those facing minor daily challenges like screen glare. Over 1.3 billion people worldwide rely on assistive tools to interact with digital products, yet many apps and websites still fail to provide a fully accessible experience.
However, with the new accessibility compliance regulation deadline looming, accessibility is no longer optional for businesses looking to serve and retain EU-based customers.
The European Accessibility Act, set to be implemented into member states’ national laws by June 2025, is a major step toward creating equal access to digital products and services across Europe. It mandates that digital products such as websites, apps, and e-commerce platforms from businesses operating within the EU be designed inclusively.
Despite the impending deadline, many companies remain unaware of the EAA and the level of accessibility compliance it requires. Most digital products today fall short of meeting these new standards.
Understanding the EAA
The EU introduced the European Accessibility Act in 2019 to make essential products and services from both the public and private sectors accessible to people with disabilities. The directive primarily mandates digital compatibility with assistive technologies, accessible user interfaces, and closed captioning or text alternatives for multimedia content, impacting industries that provide services integral to daily life.
In plain words, the EU aims to ensure that everyone can independently buy a train ticket, order groceries, check their bank statement, schedule medical appointments, or learn something from video content using assistive technologies as needed. Non-compliance could result in significant fines or restricted access to the EU market.
Making digital accessibility a shared mission
Recognizing digital product accessibility primarily as a social issue, we set out on a journey years ago to promote accessibility in the digital world.
Our diverse team – once enthusiasts, now experts – has shared accessibility insights, strategies, and best practices through Infinum handbooks, blog posts, Talks, and the Empathy Lab. By contributing our knowledge, we aim to support others in creating digital experiences that truly reach every user.
Now, we are extending a helping hand to companies across the EU that are ready to make accessibility a priority.
Start your accessibility journey with a free audit
To help businesses get started on their path to inclusivity, we are offering a free website accessibility audit. Our specialists will examine your current accessibility state and provide a report outlining your website’s accessibility level, explaining critical issues, and detailing practical advice for improvement.
The European Accessibility Act is a powerful opportunity for businesses to create more inclusive, welcoming experiences for everyone. There’s no reason to delay – take the first step by applying for a free accessibility audit and identify meaningful changes that can make an impact.