AI won’t save your gym, leadership will
Join our conversation with Jon Brady, a global leader with 30+ years of experience in fitness, to explore where the industry is headed and how to prepare your business for it.
SEPTEMBER 25
Thursday
03:00 PM BST
10:00 AM EDT
LIVE STREAM
Zoom
EVENT INFO
Learn how to run a successful fitness club with practical advice from a seasoned executive.
1
Discover the major trends defining the next decade of fitness
2
Explore how tech is changing fitness and what is worth adopting
3
Understand where AI can add value and how to implement it successfully
4
Learn about organizational health and key leadership decisions that made Midtown Athletic Clubs a success
Fitness clubs are racing to adopt new technologies to keep up with members’ expectations. Apps now handle check-ins and bookings, workouts have become immersive with smart equipment and VR, and AI is transforming how clubs engage and retain their members.
Technology alone doesn’t guarantee results. The key is finding the right use case for your business, having the data to support it, and empowering your people to turn tools into results. That’s what Jon Brady has mastered.
A seasoned executive with 30+ years in sports, hospitality, and fitness, Jon led the transformation of Midtown’s flagship Chicago club into one of the world’s best luxury health clubs. Known for his innovative approach to leadership, he’ll share his hard-earned lessons on adopting technology with purpose, building winning teams, and the trends that he believes will shape the future of fitness.
JON BRADY
PRESIDENT,
MIDTOWN ATHLETIC CLUBS
ABOUT THE SPEAKER
Jon Brady is a lifelong athlete and a seasoned executive, currently serving as the president of Midtown Athletic Clubs. His background includes significant leadership positions, such as COO at Aspria, regional director at Holmes Place Health Clubs, and CEO at the Bay of Plenty Rugby Union. Jon is known as a tech-savvy, data-driven, and authentic leader who sees organizational health as the key to long-term success.
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