What business leaders can learn from the Beatles vs. Stones

By 1965, The Beatles and The Rolling Stones had taken America by storm, reshaping popular music and culture in ways that still echo today. One still fills stadiums with music true to its roots. The other broke up in 1970, but changed the course of rock through fearless reinvention. What can their divergent paths teach business leaders about adaptation, authenticity, and enduring influence? And what parallels are there between the way ‘60s music and AI upended culture, creativity, and society at large? New York Times best-selling author Rich Cohen explores the answers in an entertaining and informative talk. Appetizers and cocktails will be served.

Rich Cohen is the author of several New York Times bestsellers, a co-creator of the HBO series Vinyl, an editor at large at Air Mail, and a columnist at the Wall Street Journal. As a longtime writer for Rolling Stone, Rich has written extensively about music and popular culture. Most recently, Rich Cohen is the author of Murder in the Dollhouse: The Jennifer Dulos Story. Other titles include When the Game Was War: the NBAs Greatest Season,The Sun and The Moon and the Rolling Stones, Machers and Rockers: Chess Records and the Business of Rock ‘n’ Roll, Monsters: The 1985 Chicago Bears and the Wild Heart of Football, The Chicago Cubs: Story of a Curse, and Lake Effect.