Understand what matters to smart device users in 2024
No more guesswork about what your customers want. Access our free research report, based on data from over 900 smart device users, to shape your marketing and product strategies.
Almost 90%
of more than 900 surveyed have used smart connected devices.
100%
have shared the reasons why.
Why do some people adopt or reject smart devices? What are their expectations, and how can you exceed them? How to develop and market your product in 2024? Get the answers to these and many other questions.
What’s inside
90+ pages of research-backed findings explaining the key factors driving smart device adoption in 2024
4 smart device user personas to help you understand your customers better
30+ actionable recommendations by Infinum’s product strategists to guide your marketing and product strategy
900+
surveyed respondents
97
pages of data-driven insights on smart device adoption
90%
respondents who have used smart devices
30+
product development and marketing ideas
16
smart home devices reviewed
4
user personas and actionable guidelines for each
Table of contents
01
IoT Adoption Trends for Businesses and Consumers
Key research insights about smart device adoption to inform your product development.
02
Reasons Consumers Choose Smart Devices
Research model that explains consumer adoption of IoT devices.
03
Smart Connected Devices Ownership and Satisfaction Rates
Valuable data on smart device ownership and satisfaction.
04
Benefits and Barriers Impacting Smart Devices Adoption
Key factors that play a role in the adoption of IoT devices.
05
How a Consumer’s Lifestyle Influences IoT Adoption
How lifestyle, values, and demographic factors affect consumers’ adoption of IoT devices.
06
Smart Devices User Personas and Adoption Preferences
Four distinct personas to help you tailor your product development and marketing strategies.
07
Smart Connected Devices Product and Marketing Guidelines
How to develop and market IoT devices based on your customers’ lifestyle, values, and demographic data.
08
Transforming Businesses with the Internet of Things
Embark on an IoT transformation journey that grows your business and excites your customers.
Don’t mess up on the basics — is what the results say. Deliver the core value. Meeting and exceeding expectations of usefulness is the safest path to ensuring brand loyalty.
ANTE PELIVAN
PRODUCT STRATEGY TEAM LEAD,
INFINUM