SEO Strategist

Country

Croatia

Work Model

Office, Remote, Hybrid

WHO WE ARE LOOKING FOR

An experienced and self-driven expert to lead Infinum’s SEO strategy in a changing search landscape.

We design and build world-class digital products for forward-thinking companies. But no matter how exceptional our work is, it won’t matter if the right people can’t find it. Search is changing fast, and we’re looking for someone to make sure Infinum stays visible and relevant in this next era of discovery.

As our SEO Strategist, you’ll lead the development and execution of strategies that grow our organic visibility across markets, platforms, and content types. You’ll be a part of our in-house marketing team, made up of writers, designers, Infinum web devs, and marketing specialists who will support bringing your ideas to life, and vice versa. You’ll also work closely with our performance specialist, who brings deep experience in analytics, paid media, and conversion tracking.

This isn’t a plug-and-play SEO role. It’s a cross-functional position that blends technical expertise, editorial instinct, and a sharp eye for what’s next. You’ll have the autonomy to shape how Infinum appears in tomorrow’s search experiences. That means combining technical audits with content strategy, link-building with performance tracking, and experimentation with long-term visibility and trust.

If you’re a tech-savvy strategist who can spot trends early, navigate algorithm changes, and turn niche topics into high-ranking, authority-building content, we want to meet you.

Qualifications & Experience

3+ years of hands-on SEO experience, ideally in a fast-moving, digital-first organization
knowledge of both traditional SEO (technical optimization, link building, keyword research) and modern AI-driven practices
experience using SEO tools like Ahrefs, SEMrush, GA4, Search Console, Surfer SEO, Screaming Frog, etc. as well as curiosity to try new tools
a strategic, data-informed mindset with a keen interest in the future of digital search, specifically on AI agentic services
experience working closely with SEO writers or contributing to the development of SEO-optimized content strategies
confidence to work across teams and communicate SEO impact to both marketers and non-marketers
excellent organizational skills, with the ability to proactively communicate your ideas, reasoning, and a strong bias for action
excellent written and verbal communication skills in English

Bonus points for:

familiarity with LLMs, prompt engineering, or programmatic SEO
experience optimizing video, voice, or AI-native content (e.g. FAQs tailored for ChatGPT)
understanding of international SEO, localization, and technical SEO at scale
working knowledge of HTML, SQL, and experience with CMS platforms (e.g. WordPress, WebFlow)

Your responsibilities

own Infinum’s SEO roadmap, balancing near-term ranking goals with long-term authority-building in a world of AI-summarized answers and zero-click searches
lead regular technical SEO audits and implement fixes to optimize crawling, indexing, Core Web Vitals, and structured data (critical for AI-rich snippets)
conduct keyword research, optimize existing website and blog content, and report regularly on SEO performance and insights
refine our internal linking structure, content architecture, and discoverability across platforms
develop and scale link-building campaigns with a focus on relevancy and quality, targeting platforms that matter for both human and machine evaluation
conduct keyword research, optimize existing website and blog content, and report on SEO performance on a regular basis
establish, maintain, and document SEO processes to ensure their consistent implementation and measurable impact
collaborate with content, design, and performance teams to shape topic clusters, evergreen guides, and multimedia assets optimized for omnichannel search
stay ahead of algorithm updates, search UX trends, and emerging discovery patterns, such as SGE, voice search, visual discovery, and conversational queries
use AI-powered tools (e.g. Surfer SEO, ChatGPT, Clearscope, Jasper) to enhance content briefs, semantic research, and performance forecasting
encourage a culture of experimentation by testing new formats, improving how we work, and exploring ideas beyond traditional text content

What’s in it for you?

an opportunity to own and grow a forward-thinking SEO strategy at a global digital product agency
close collaboration with an experienced in-house team of designers, developers, marketers, and content creators
autonomy to experiment and shape how Infinum appears in the evolving search landscape
competitive salary, support for professional development, and flexibility to work remotely or from our Zagreb HQ

The selection process

01 Application review

We compare your experience and skills with our current needs and projects, and review your answer to the question we asked you in the application process.

02 First interview

You talk to the HR person leading you through the selection process. You get acquainted with Infinum, your potential future team and position, while we also get to know you.

03 Take-home assignment

Designed to show you the kind of tasks you will meet regularly and to give you a better insight into the position itself. It also gives us an insight into your skills and experience with relevant technologies.

04 Online testing

You solve a couple of psychological tests that usually include personality tests, logical sequences, and performance and concentration tests, which give us an insight into your character, capacities, and aptitudes.

05 Final interview

You talk to the department VP of Marketing, Marketing Manager, and an HR person. You get a deeper insight into the position and our expectations, while we get the opportunity to ask you more specific questions.

06 An Offer

All going well, in this stage we send you the offer, which includes all the information from salary details, vacation days, to other perks and benefits of working at Infinum.

04 Next thing you know

Next thing you know, you’re sipping coffee and climbing rankings.

Tools
we use

Google Analytics

One of the tools from the Google Marketing Platform we use. It helps us track, analyze, and report website traffic.

Google Search Console

Our main tool for monitoring how our site performs in Google Search. It helps us catch indexing issues and track keyword performance.

Plausible Analytics

A lightweight, privacy-friendly analytics tool we use for quick insights–especially useful for simpler landing pages.

WordPress

We use WordPress to power our blog and other marketing content. It’s flexible, reliable, and easy to manage.

SEMrush

Another essential SEO tool in our stack for keywords research, backlink analysis, and content insights.

Ahrefs

A SEO tool we use for side auditing and tracking our search visibility.

Frase

We use Frase to create and optimize content based on real search queries, helping us match user intent and stay relevant.

Bing Webmaster Tools

Just like Search Console, but for Bing. It helps us keep tabs on how we’re performing in Microsoft’s search engine.

Microsoft Clarity

We use Clarity for session recordings and heatmaps to get a clearer picture of how users interact with our pages.

Looker Studio

This is where we build custom dashboards and visual reports to make our data easier to understand and act on.

HubSpot

HubSpot is useful for connecting organic search performance to customer acquisition and engagement. It helps tie SEO results directly to business outcomes.

Google Tag Manager

We use GTM to manage tracking codes without touching the site’s codebase. It keeps things flexible, fast, and organized.

Productive

We use Productive for time tracking and for task management. It helps us to have all the information in one place.

Slack

We use Slack for everything from sprint planning to sharing puppy pics–no matter where we’re working from.

Google Workspace

A collection of cloud-based tools we use daily—Gmail, Google Drive, Docs, Sheets, Meet, Calendar, and more. They help us collaborate in real time, whether we’re in the office or remote.

ChatGPT

We explore AI assistants for brainstorming, content drafts, semantic research, and speeding up everyday tasks.

What do we offer?

Feedback and feedforward

Honest communication fuels growth. In our 1 on 1 sessions, 360 reviews, and career progression meetings, we discuss what is great and what could be improved.

Additional equipment budget

A little extra to supplement your standard work equipment. Pick a latest-model mobile phone, tablet, e-book reader, or a pair of earphones you’ve been dreaming about. Mix & match, why not.