When SOS Children’s Village Croatia came to us looking for a new website, we saw an opportunity to amplify their vital mission – not just as a client, but as a cause worth supporting.
We always talk about how important digital tools are for reaching business goals, but some digital tools support especially important goals, and they have little to do with business.
Recently, we have been working on exactly this kind of project. Through our Infinum Foundation initiative, we collaborated with the non-profit organization SOS Children’s Village Croatia to fully rebuild their website, supporting their impactful work through the expertise we know best – design and development.
We’re thrilled to have collaborated with Infinum. They recognized the beauty of helping and the higher purpose of our organization, allowing us to continue successfully expanding our mission of creating a caring home for every child.
NEŽA ŠIPTAR, HEAD OF COMMUNICATION AND DIGITAL MEDIA, SOS CHILDREN’S VILLAGE CROATIA
More than just a website
SOS Children’s Village Croatia is the local branch of an international organization dedicated to supporting children and young people without appropriate parental care. They offer family-like housing environments in two SOS Villages, ensuring stable, nurturing care for preschool and school-aged children, alongside additional programs for youths.
An engaging online presence is a must in today’s digital-first world, especially for a non-profit organization that relies on external support. As Neža Šiptar, Head of Communication and Digital Media at SOS Children’s Village Croatia, explains, “Many of our donors support children without adequate parental care through regular monthly contributions, and most of these donations are made online. It was necessary to redesign our existing website to support our growth in the digital world.”
The previous version of the SOS Children’s Village Croatia website served the organization for years, but needed a thorough redesign to keep fulfilling its purpose.
A redesign with a purpose
“SOS Children’s Village initially approached us as a client looking for a service provider to build a new website. When we heard about their mission, we passed the matter to Infinum Foundation and quickly agreed to take on the project pro bono,” recalls Zrinka Bakić, project manager and Foundation member.
Their existing website had several issues – it was slow to load, not optimized for mobile use, difficult to navigate, and filled with extensive content that wasn’t reaching visitors effectively. It was clear they needed a complete refresh and thoughtful reorganization to better communicate their mission.
We rolled up our sleeves and began working on a refreshed, user-friendly experience tailored to their audience’s needs. Here’s what we achieved:
- A modern, welcoming user interface
- Improved UX, with a special focus on the donation flow – a cornerstone of the organization’s fundraising efforts
- Streamlined and intuitive information architecture
We built a responsive, structured website that clearly conveys the organization’s vital mission without overwhelming visitors with unnecessary content.
Although the new site launched only recently, SOS Children’s Village has already expressed their enthusiasm about the improvements.
“The new website has significantly enhanced the user experience, both for existing donors who can now follow our work more easily, and for new donors who can quickly and effortlessly make donations,” says Šiptar. “The new design sets us apart from other non-profit organizations operating in Croatia, giving us a unique identity and creative flexibility for future campaigns.”
Digital expertise for a worthy cause
This project was performed through Infinum Foundation – our initiative for giving back to the community by donating 1% of our annual profits to causes we deeply believe in. The funds are allocated by an independent board of employees who all participate on a voluntary basis.
“We’re especially pleased that this time, we could make a different kind of contribution. Recognizing the important work of SOS Children’s Village, we saw an excellent opportunity to leverage our skills and help the organization amplify their message with a powerful digital tool. We hope it’ll serve them for many years to come,” Zrinka Bakić concluded.
Reflecting on our collaboration, Neža Šiptar adds, “Working with the professionals at Infinum was an exceptional pleasure. Their creativity, consistency, timely delivery, and ease of communication brought a breath of fresh air to our experience. They are definitely a team we’re thrilled to collaborate with. We greatly appreciate that they recognized the beauty of helping and the higher purpose of our organization. Their contribution allows us to continue successfully expanding our mission of creating a caring home for every child.”