Transforming retail
businesses with technology

Driven by continual technological advancement, the fundamentals of the retail sector are being reshaped at speed. Is your business up-to-date with the latest trends?

Explore consumer-winning strategies

Grab a copy of our book to get inspired by industry best practices and learn how to leverage technology in your business to remain competitive in the modern retail market and quench consumer thirst for experiences.

What you’ll discover
Online-or-physical dilemma
A growing number of retailers are abandoning isolated marketing strategies and building both a physical and an online presence.
A circular path to purchase
Today’s path to purchase is more circular in nature, continually starting over as consumers guide themselves through the buying process.
Reaching buyers on every channel
 Modern consumers take advantage of each channel’s potential to fulfil a different need at every step on their path to purchase.
Choosing the right technology
Many retailers falsely believe they can’t afford digital transformation because they can’t afford to transform their entire business all at once.

Featuring insights by retail industry experts

Maja Mihelčić Kurent
VP of Business Development,
L’Oreal Luxe
Marko Kovač
Ivan Skender
Chief Digital Officer,
A1 Telecom
Nikola Galić
Marketing Manager,
Volvo Cars
Aleksandar Atanasov
Head of marketing,

Get your guide through digital transformation

Choose a reliable partner for technology-driven retail experiences

Infinum is partnering with leading brands and exciting start-ups to plan, design, build, and scale authentic experiences that deliver value and empower users. In our latest book, we’re exploring how digital disruption is reshaping the retail landscape.