Infinum Acquires US-Based Digital Agency ExpandTheRoom

For almost 20 years, we’ve been helping businesses use technology to be better and do better. We’ve created unique digital products tailored to the goals of every client and the needs of every user, affirming our role as a trusted guide in an era of continuous digital transformation. 

And after six years of being present in the US, we find ourselves at the beginning of something new. 

We’re thrilled to announce that we are joining forces with the renowned New York creative digital agency ExpandTheRoom (ETR).

Founded by James Cole and Todd Doyle in 2003, ETR creates meaningful digital experiences on the web and beyond. Headquartered in New York and featuring a team of 24 people, ETR is forward-thinking, data-driven, and above all, UX-focused. They strive to build products with a purpose that solve real problems and place users front and center.

This is a mission we can get behind without compromise. We have always worked to provide purpose and meaning in the experiences we create, and we approach our business from the same perspective.

An opportunity that was years in the making

“We’ve been looking for the right partner in the United States, a company that aligns with our goals and values. We found a perfect match with ExpandTheRoom.” said Nikola Kapraljević, CEO of Infinum. “Our New York office is already delivering strong results, and with ETR on board, we can take this success to the next level. We are proud to welcome their experienced and knowledgeable team that has built a strong client base over the years.”

This significant boost to our stateside ranks strengthens our ability to deliver to US clients. Combining our skills and resources with those of ETR we’ll be able to elevate our offering. Our future and existing clients will get a smoother and simpler process, and increase in the quality of our delivery. 

“Together we’ll be able to take on more challenging projects and bigger clients than either of us could have done alone,” said James Cole, co-founder and CEO, ExpandTheRoom. “For clients, having team members in both the U.S. and Europe will allow us to offer more options from a market-knowledge and service coverage perspective. Because we focus on different aspects of technology, our teams will learn from each other and have new and exciting opportunities to advance their skills.”

Our new, combined client roster includes the likes of Citibank, Porsche, Philips, Virgin, KPMG, Warner Brothers, ESPN, Reuters, Business Insider, and Honda. 

With more than 40 years of combined experience and complementary strengths, Infinum and ExpandTheRoom are ready to take on new challenges and build amazing products for future and existing clients.

A common culture with shared values

Over the years, both companies have built company cultures around transparency, embracing challenges, and promoting innovation. Together with our new colleagues, we’ll ensure this move opens new avenues for growth without diminishing what we’ve created so far. 

With this exciting acquisition, we’ve expanded the room. We can’t wait to welcome you to it.