Key insights shaping smart device landscape in 2024

Access our complimentary report filled with actionable insights to guide your product development and marketing strategies based on the latest IoT consumer adoption research.

Guide to Successful IoT Implementation

Almost 90%

of more than 900 surveyed have used smart connected devices.

100%

 have shared the reasons why.

Why do some people hate smart devices? Who are the consumers building their smart homes right now? How to develop and market your product in 2024? Get the answers to these and many other questions.


What’s inside

90+ pages of research-backed findings explaining key satisfaction and consumer IoT adoption trends in 2023 based on an established technology adoption model

4 diverse IoT user personas providing essential insight into smart device consumers and help tailor business strategies

30+ actionable recommendations by Infinum’s product strategists, guiding you through IoT product development and marketing planning

900+

surveyed respondents

97

pages of data-driven consumer IoT adoption trends

90%

respondents who have used smart devices 

30+

data-led product development and marketing ideas

16

smart home devices reviewed

4

IoT user personas to help tailor business strategies


Table of contents

01

IoT Adoption Trends for Businesses and Consumers

Key research insights about smart device adoption to inform your product development. 


02

Reasons Consumers Choose Smart Devices

Research model that explains consumer adoption of IoT devices.


03

Smart Connected Devices Ownership and Satisfaction Rates

Valuable data on smart device ownership and satisfaction.


04

Benefits and Barriers Impacting Smart Devices Adoption

Key factors that play a role in the adoption of IoT devices. 


05

How a Consumer’s Lifestyle Influences IoT Adoption

How lifestyle, values, and demographic factors affect consumers’ adoption of IoT devices.


06

Smart Devices User Personas and Adoption Preferences

Four distinct personas to help you tailor your product development and marketing strategies.


07

Smart Connected Devices Product and Marketing Guidelines

How to develop and market IoT devices based on your customers’ lifestyle, values, and demographic data.


08

Transforming Businesses with the Internet of Things

Embark on an IoT transformation journey that grows your business and excites your customers.

DANIEL BARTHEL CO-FOUNDER AND CEO,  NEXT MILE IOT LLC


Don’t mess up on the basics is what the results say. Deliver the core value. Meeting and exceeding expectations of usefulness is the safest path to ensuring brand loyalty.

ANTE PELIVAN
PRODUCT STRATEGY TEAM LEAD,
INFINUM

Guide to Successful IoT Implementation

Leverage the latest insights from IoT consumer research