Key insights shaping smart device landscape in 2024
Access our complimentary report filled with actionable insights to guide your product development and marketing strategies based on the latest IoT consumer adoption research.
Almost 90%
of more than 900 surveyed have used smart connected devices.
100%
have shared the reasons why.
Why do some people hate smart devices? Who are the consumers building their smart homes right now? How to develop and market your product in 2024? Get the answers to these and many other questions.
What’s inside
90+ pages of research-backed findings explaining key satisfaction and consumer IoT adoption trends in 2023 based on an established technology adoption model
4 diverse IoT user personas providing essential insight into smart device consumers and help tailor business strategies
30+ actionable recommendations by Infinum’s product strategists, guiding you through IoT product development and marketing planning
900+
surveyed respondents
97
pages of data-driven consumer IoT adoption trends
90%
respondents who have used smart devices
30+
data-led product development and marketing ideas
16
smart home devices reviewed
4
IoT user personas to help tailor business strategies
Table of contents
01
IoT Adoption Trends for Businesses and Consumers
Key research insights about smart device adoption to inform your product development.
02
Reasons Consumers Choose Smart Devices
Research model that explains consumer adoption of IoT devices.
03
Smart Connected Devices Ownership and Satisfaction Rates
Valuable data on smart device ownership and satisfaction.
04
Benefits and Barriers Impacting Smart Devices Adoption
Key factors that play a role in the adoption of IoT devices.
05
How a Consumer’s Lifestyle Influences IoT Adoption
How lifestyle, values, and demographic factors affect consumers’ adoption of IoT devices.
06
Smart Devices User Personas and Adoption Preferences
Four distinct personas to help you tailor your product development and marketing strategies.
07
Smart Connected Devices Product and Marketing Guidelines
How to develop and market IoT devices based on your customers’ lifestyle, values, and demographic data.
08
Transforming Businesses with the Internet of Things
Embark on an IoT transformation journey that grows your business and excites your customers.
Don’t mess up on the basics — is what the results say. Deliver the core value. Meeting and exceeding expectations of usefulness is the safest path to ensuring brand loyalty.
ANTE PELIVAN
PRODUCT STRATEGY TEAM LEAD,
INFINUM